What It Takes to Stand Out in a Crowded Market

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Business, Careers, Entrepreneurship

4.9 • 1.9K Ratings

🗓️ 30 September 2025

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s episode, I sit down with Seymour Segnit, entrepreneur, inventor, and founder of MAGFAST. He shares how building products that feel as good as they perform can transform something as ordinary as a charging cable into a product customers love. Seymour explains why every pixel, every word, and every detail matters in creating an experience that keeps people coming back. From USB-C cables built to last a decade to a charging stand designed for real household use, we discuss the mix of design, performance, and culture that sets MAGFAST apart in a crowded industry.

Transcript

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0:00.0	Welcome to Entrepreneurs the Playbook. I'm David Meltzer and every once in a while I get a company that I actually use on the playbook. I'm a big fan of MagFast for a good reason as you'll find out. Seemore Seagnot, CEO and founder of MagFast is joining us today on the playbook. Welcome to the Playbook Seymour.
0:19.5	Thank you, David. It's pleasure to be here.
0:21.1	Nice to see you again. It's great to see you. And I've been using your products. And it's interesting
0:28.3	because I always, in a crowded space, ever since Under Armour came into my office at Lee Steinberg
0:35.3	and Kevin Plank asked us for $10,000 to start
0:38.8	Under Armour with him. And I and Lee, Bo said, who the heck would compete against Nike?
0:46.3	You know, that would be a waste of $10,000? Now, you know, there's a saying in entrepreneurship,
0:51.7	you're either humble or you're about to be. So when I saw a mag fast in this crowded space,
0:58.3	I said, wait a second, this reminds me of Kevin Plank.
1:01.9	He has a better quality product than Nike.
1:06.0	And I may want to take notice and see myself. And so I think I've purchased and been given every single
1:14.7	type of skew that you have because I'm in that space. I use them every day. And there is a difference.
1:23.7	Magfast is the highest quality charging company in the world.
1:28.6	They have style quality, but they are the highest quality.
1:32.8	How do you communicate and communicate with us how you communicate the difference between your products
1:39.7	and the literally thousands of other ones that we see on Amazon and other places.
1:46.3	Yeah, I mean, gosh, I think part of it is just being meticulous about the way stuff comes across.
1:56.1	I did a training in an area of communication called NLP, neurolinguistic programming, about 20-some years ago.
2:03.6	So you're not nodded with familiarity. For those who aren't, the underlying premise is that
2:09.0	essentially every part of communication matters. Every single word choice matters, the emphasis on every syllable of a word matters.
2:20.3	You know, if I'm speaking just casually with someone I can say, I went out for a drink last night, or I can say I went out to a local hostelry last night.
2:29.3	And by saying local hostelry and putting a little bit of fun into the words, we're adding a little bit of
	...

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