Hey everyone, welcome or welcome back to the GaryVee audio experience. We have an awesome episode for you today

but we just want to remind you before the episode starts that if you're listening to this episode on Spotify

please leave your comments for today's episode in the Q&A section under this episode. If you're listening on Apple, Google or anywhere in between

please tweet Gary at GaryVee and make sure you join the Discord to stay up to date on all things V friends and we hope you enjoy this episode.

I want to introduce you yet again to GaryVee, second time in the podcast, the first time he launched the V friends NFT. We're going to talk about that.

He's a serial entrepreneur, he's an internet personality, of course, the founder of V friends which is an NFT project that helps him enhance his community perks

access, got all sorts of things. We want to explore NFTs today and including, I think towards the end, Gary has something special to announce for the community.

So we're going to talk about that as well. Gary, what's up man? Welcome back to Banclas.

It's so good to be with you guys. Thank you so much. Thanks for everybody who's watching. It's a rainy day here in New York City.

I'm doing this. But I'm grinding along. It's been a big day. Well, you know what? Grinding I think is a good theme, right? Because we're at least in the wider crypto world. We're in kind of this bear market, you know.

And so that's what people tell me anyway. I'm not feeling particularly bearish. But some people are prices are down in a lot of areas. It's been about a year and a half.

I think you came on in May of some time, 2021. Yeah.

But in launching V friends during kind of this secular bull market that we had an NFTs and crypto like in general, tell us what you've been up to since that time. Catch us up and give people a feel if you will, Gary, for like, what is the V friends friends project itself?

Like what is the purpose of it? And what have you been working on since we last spoke?

I mean, since we last spoke a ton because that was just a launch of series one. Since then, that August September, I created something called book games where he bought 12 copies of my latest book. You would get NFTs that I did on immutable, which then became like functional for something I did in January, where there was an exchange and then that triggered advantages to get series two months and special series two that nobody else could get series two came out.

In May of this year, or in April, and then the big play, the original premise of V friends was to establish intellectual property, Smurf, Scooby Doo, all that stuff.

And Disney, Pokemon, like how substantial of a Sesame Street like IP can I create because it's something I've always wanted to do if you look at, you know, you look at wrestling and toys and garage sales. This has been a obsession of mine.

I thought I was going to buy in the nostalgic IP. This was something I talked a lot about in my career. Once I saw the NFT realities of 2021. It was funny when I saw crypto kitties in 17. I was like, huh, but I just didn't I didn't really get there.

2020 NBA top shot and then that brought me quickly to crypto punks and I was like, oh, and then obviously everything that happened that winter into 2021.

So the mission has always been build intellectual property things like the Uno collaboration like I've got to build these characters.

Now at a higher level, the characters are meant to do what Gary Vaynerchuk likes doing is Gary B, which is spread positivity and kindness and compassion and patience, but also tenacity and work ethic.

And you know, I think we've become so blue and red and I'm so deeply passionate about purple. The world has become or it's really about and I have a substantial mission for V friends to be a positive impact on the universe, the way Marvel and Sesame Street and other intellectual properties have done so.

...