Welcome to Entrepreneurs the Playbook, and this becomes an annual event at the Masters.

I'm here with the executives with Taylor-made golf, the leading technology in golf for so many decades.

And it's purposeful that they are because they have great leaders like David Abelis and Adrian Rickville.

There we go, a South African leader here. Welcome, gentlemen, to the

playbook. Thank you. Thank you so much. You know, we were talking earlier about the pressure of success,

and I've been there, and I love the saying of the air is very thin at the top. You guys are at the

top. We saw your new video. Unbelievable, got the inside

scoop, the making of the sausage of success. But a lot of people don't know what it's like to

wake up every morning as a champion. And very few people, individuals know that, but even fewer

companies. Because think about it, there's only so many players on the tour, there's only so many NFL,

MLB players, and there's even fewer that are at the top for a consistent amount of time,

like a Tom Brady, for example.

Yeah.

But your company's been on top for decades, And I was curious where that secret sauce lies.

And two, beyond the secret sauce,

let's talk about the pressure of waking up every morning

with the number one, number two,

and number four player in the world,

decides the rest of the players as well.

You can't forgive the people that are number 11.

That's a pretty, some companies are based their entire company on people that are number 11. That's a pretty,

some companies are based their entire company on one player that's 11.

...