Kamala Harris already had the meme campaign, now the Influencer Convention.

From American Public Media, this is Marketplace Tech.

I'm Megan McCurdy Karino. There are some new faces mingling among the party faithful and the swarm of

journalists at the Democratic National Convention in Chicago this week and

they're probably more recognizable on social media than inside the beltway.

This year in a bid to reach younger more online voters, the DNC invited 200 content creators

to cover the convention. One of them is Melinda Hale.

Check it out. We're here on the floor in the arena. That's where they're going to be speaking.

We're getting some access. I'm really really excited about this.

She's been sharing her experience with her more than 50,000 followers on Instagram.

I asked her how it's been going.

It's been great. It's been a world win of an experience, that's for sure.

You know, this is the first year that creators, the influencers have been invited to be a part of the madness.

So it's been interesting to see how they've included us

with traditional media, being able to cover the DNC

just from our perspectives and sharing

our experience with our audiences.

How do you see your role at the DNC?

I think our specific role as creators is to be that connector to the demographic that they're trying to reach.

I still watch traditional media, but there is a lot of the younger generation that goes to influencers and creators to hear their perspectives and to hear

what's happening in the world. A lot of people immediately go to Tik-Tock to get their news. So if we can be kind of the throughline to that generation to talk to

them about the issues that are happening to get them in bold and to vote, to

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