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Culture Study Podcast

What It's Actually Like to Run a Small (Creative) Business

Culture Study Podcast

Culture Study Podcast

Arts, Society & Culture

4.5789 Ratings

🗓️ 26 November 2025

⏱️ 62 minutes

🧾️ Download transcript

Summary

When I went freelance full-time to write Culture Study, I had no idea what I was doing. NONE. It took me several years — and encouragement from my accountant and other writers — to begin thinking of what I was doing as a small business. And it took me several years after that to understand how small businesses, especially small creative businesses, have to figure out strategies to fend off burnout in order to, well, stay in it for the long haul. We have to make our creative work and our business practices sustainable. Printmaker and textile artist Jen Hewett was one of the first people I saw talking frankly about what it's like to run a creative small business — the stuff that takes way too much time, the stuff that's super annoying, how she budgets and takes time off and deals with eldercare and divides her days and weeks and years. We loved answering all your questions about SMALL BUSINESS LYFE — balancing the 'business' with the 'creative,' how to think about social media promotion, how to protect a hobby from becoming a business — and I can't wait to talk more in the comments.If you're a paid subscriber and haven't yet set up your subscriber RSS feed in your podcast player, here's the EXTREMELY easy how-to .And if you're having any other issues with your Patreon subscription — please get in touch! Email me at annehelenpetersen @ gmail OR submit a request to Patreon Support. Thank you for making the switch with us — the podcast in particular is much more at home here!Side Note: We're experimenting with producing our own (very imperfect) transcripts. You can find it here. If there's enough demand, we might consider putting in the not insignificant labor to make these super readable — but for now, they're a backup to the podcast, not a replacement for it. Thanks to the sponsors of today’s episode!Visit AuraFrames.com and get $45 off Aura's best-selling Carver mat frames by using promo code CULTURE at checkoutSupport local bookstores and get 10% off your next purchase at Bookshop.org with code CULTUREIf you're in the market for a beautiful new sofa, dining table, or bed, check out the beautiful, long-lasting options at Article.comGo to WildAlaskan.com/CULTURE for $35 off your first box of premium, wild-caught seafoodShow Notes:Follow Jen Hewett on Instagram (she is SUCH a good follow) Jen's Reimagined Landscape Fabric Collection just came out AND IT IS EXQUISITELearn more about Jen's work here We're currently looking for your questions for future episodes about: WEIRD ENGLISH WORDS (where do they come from!) with Colin Gorrie, who writes explainers like this one on the word DOGQuestions About How to Respond When People Ask/React To the Knowledge That You're Not Having Kids How Did Everyone Low-Key Become an Influencer? AKA How do you see influencer posting logic creeping into non-influencer accountsThe Wild Largely Unregulated World of IVF Audiobooks!!! (with MVP audiobook narrator Julia Whelan) Anything you need advice or want musings on for the AAA segment. You can ask about anything, it’s literally the name of the segmentAs always, you can submit your questions (and ideas for future eps) hereFor this week’s discussion: I'd love to hear about your own experiences (and challenges) running a small business!

Transcript

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0:00.0

Hey everyone. Okay, so it's time for another update on the episodes we're working on so that you can submit your questions.

0:05.7

We've got one on influencer creep or why it feels like everyone on the internet is becoming some kind of influencer.

0:12.8

So any question that you can think of about that.

0:15.2

Another episode is about all things audiobooks with everyone's favorite narrator, Julia Waylon. We're also working on another

0:23.3

episode about weird English words. So like why is a word, like why is dog, dog? Why is like

0:31.9

enough? Why is there a GH at the end? Like any word that you're like, where does this come from?

0:37.2

That's a question.

0:38.6

And then we've got a show on the complicated industry of IVF with the creators of the investigative

0:43.2

podcast, IVF disrupted. And as always, we want your questions for the Ask and Anything

0:48.9

segment and your ideas for future episodes. You can spend all of them at tiny URL.com slash culture study pod.

0:56.7

Thank you so much for your help. You know we couldn't make this show without you.

1:08.4

This is the Culture Study Podcast, and I'm Anne Helen Peterson.

1:12.1

Hi, I'm Jen Hewitt.

1:13.4

I'm a surface designer, a textile artist, a printmaker, and an author.

1:18.7

Jen, your official biography says that you're either on your second or your fifth career.

1:23.4

Can you explain that a little bit?

1:25.6

Correct.

1:26.7

So I started out in education.

1:29.2

I graduated from college in 96 when there were no jobs really anywhere.

1:33.7

Yeah.

1:34.1

And so I worked in a nonprofit organization for a few years and worked in schools and left that in 2000 to start my own business.

1:42.7

And everybody I knew was going to work for startups

...

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