So earlier today we shot our very first live episode of London Reel and the gentleman

that had the honor was Mr. Joe Cross and Joe is known as Joe the juicer and he famously went on a pure juice diet for about

60 days and drove across America and made an amazing documentary about the whole case and

I was speaking to him about

three quarters of the way through the interview and you know we got a whole

brand new studio and it's all set up with the leather chairs and it's quite relaxed and

chill and at one point he said to me he's like Brian you know a lot of people

talk about happiness and how do I find happiness and I think that's a great question to ask a lot

of people ask that question and I think about that a lot too. But he stopped and he said

you know Brian I really think it's more about purpose and he said we all need a purpose and sometimes

some of us are chugging away and doing you know our jobs or doing these

kind of tasks and yet we're not quite sure if we have a purpose and without

that you know there's no happiness and it's a bit like my mom says you know without

gratitude you know there can be happy and no happiness because you're really not

appreciated anything in your life and without a real purpose

it's going to be a hard time to really get happiness and you know the more I thought

about it and thought about what Joe was saying is that to have that purpose you really

have to it has to ultimately be some type of people that really need you around

and that could easily be a company or a

corporation or a startup or maybe a cause or a

mission or your family.

But it really can't be anything that's not kind of human-related.

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