We're going to talk about what the inverse entrepreneur effect means.

And this is a new concept, and I saw a creator channel talking about this,

but if you think about business in the old days, business was like a pyramid going up, right?

You build the foundation of the business and you add more and more people,

and then at the top of the pyramid or the hierarchy you can say is the CEO, right? But now that

pyramid's actually been flipped around where let's say we talk a lot about creators

Emma Chamberlain or Logan Paul or Mr Beast right it's actually inverse pyramid now where the creators at the very bottom

And then he start to add resources on top of it,

but everything relies on the creator.

And so if the company, the creator gets sick or like, you know, God forbid they get injured or something,

everything kind of like crumbles, right?

And so that's kind of the trouble with this new creator economy,

this new inverse entrepreneur effect that we're seeing come into play.

Pretty much what you're saying is the companies are becoming reliant on the brands.

Correct. Like if it's a Tony Robbins, hopefully it lives forever but people usually don't live forever.

I haven't met anyone who has yet. But with Tony Robbins if something happened to him and God forbid,

there goes a business, right?

In essence, same with LeBron James or Neil Patel or whoever it may be.

Now you could end up, we need James or Neil Patel or whoever it may be.

Now you could end up winning yourself away,

like Ogilvy ran the ad agency Ogilvy

and David Ogilvy is no longer around,

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