It's the Rule Breaker Investing Podcast with Motley Full Co-founder David Gardner.

And welcome back to Rule Breaker Investing.

I'm David Gardner, your motley host.

I'm really glad that you've joined me once again this week.

I'm excited to see all of the new listeners we have.

When I go into iTunes and I see the popularity of each of my podcasts, whatever the most recent

week was, that's the most popular one.

So I take that anyway from the good people at Apple.

I take that as a sign that we have a growing listenership and I'm excited that you've

joined with me this week.

And if you were listening last week, then you know that we talked about thinking about thinking.

And I enjoyed that a lot in one of the three forms of thinking about thinking was pattern recognition.

And what I said at the time was, next week, i.e. right now, we're going to talk about an interesting example of pattern

recognition, specifically the hype cycle. And the source of the hype cycle framework is Gartner Research.

And you might already know it.

Some people in business, especially if you're more of a marketing type,

or if you just enjoy reading about different frameworks.

We have a lot of intellectually curious business people,

listening to Rule Breaker Investing, you might know it, but many people in my experience don't know it.

And even if you do, it's kind of fun to talk it through. And that's what we're going to do this week.

We're going to talk about hype.

Now, before we start talking about the five-stage hype cycle, a word briefly about hype.

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