Hello, my friends, and welcome to the Robcast.

I have been having the most unexpected or fascinating or interesting experience the past

few weeks, and I can't get over it, like I'm smiling right now, because of just how unexpected

and great, but unexpected it is.

So I'm going to talk about it in this episode, because I was talking to a friend about it

this week, and he was like, you should do a whole episode on that.

So I'm going to do that, and I'm going to call it, what is the double down?

Because that's the phrase, that's what I call it, I call it the double down, this thing

that I'm going to talk to you about, that I have been noticing, because this week my new

book comes out, and the book is called What Is The Bible?

And here's the thing, when a book comes out way before the book comes out, you start, I

start doing interviews, and Q and A is an all that kind of thing.

So I've been talking about this book for like six weeks straight, hours every day, interview

after interview after interview.

By the way, you might find this interesting, every book has seven questions.

Isn't that interesting?

Because when a book comes out, I do interviews, and quite quickly about seven questions

arise, there are seven questions that get asked in each interview, and I've always

joked with Kristen, like I guess when this book comes out, I'll find out what the seven

questions are about this book, and it's always totally different than the previous book

and the next book.

And sure enough, like about six weeks, I guess I started doing interviews, and I was

...