What is Tarte’s Strategy, Exactly?
Gloss Angeles
Kirbie Johnson and Sara Tan
4.8 • 679 Ratings
🗓️ 24 September 2024
⏱️ 38 minutes
🧾️ Download transcript
Summary
Several big news items to discuss this week: we’re hosting a live episode of the pod at Beautycon this year! And we’ve got a discount code on tickets. Use GLOSSPOD for 25% off! We’ll be announcing our special guest next week.
Cassandra Grey bought back Violet Grey after Farfetch acquired it (and shortly after dissolved their beauty sector). We dive into why we’re excited to see it back in her hands. But the biggest news of the week revolves around Tarte, Hermes bracelets, and gifting etiquette. We’re genuinely confused about the brand's current social strategy — even as beauty editors, we rarely know what product is being launched or promoted, as most of the discussion online tends to stem from their unsavory antics. Extravagant press trips and designer gifts are great, but is it getting the brand the return they desire?
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Instagram: @glossangelspod, @kirbiejohnson, @saratan
Twitter: @glossangelespod, @kirbiejohnson, @saratan
Email: [email protected]
CALL or TEXT US: 424-341-0426
Instagram: @glossangelspod, @kirbiejohnson, @saratan
Twitter: @glossangelespod, @kirbiejohnson, @saratan
Email: [email protected]
Hosted on Acast. See acast.com/privacy for more information.
Transcript
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| 0:00.0 | G-M-A-M, Los Angeles. |
| 0:05.4 | Hi, Kirby. |
| 0:07.0 | Hi, Sarah. |
| 0:08.5 | Welcome to Los Angeles. |
| 0:20.5 | We teased it a little bit in a previous episode, but we can finally officially announce that yours truly your favorite beauty cast. |
| 0:33.9 | Beautycast, sorry. |
| 0:35.5 | Beautycast. |
| 0:36.6 | Your favorite beauty podcast is going to be live at BeautyCon 24 in L.A. |
| 0:44.4 | We don't know if it's November 2nd or 3rd just yet. |
| 0:46.9 | Stay tuned. |
| 0:48.0 | TVD. |
| 0:48.5 | It's going to be one of those days. |
| 0:50.7 | But we will be there. |
| 0:52.9 | Kirby Johnson, Saratan, and a very special guest that we cannot share just yet. |
| 1:00.8 | But we promise you it's a very, very, very good one. |
| 1:04.0 | It is good. |
| 1:04.8 | I'm excited personally. |
| 1:06.6 | I'm really excited. |
| 1:07.5 | We will share more when we get the green light to share more. |
| 1:09.8 | Some of you on Slack were asking about a hookup, a promo code, and we heard you, and we really, |
| 1:18.0 | really want you guys to be there. |
| 1:19.4 | So we have a promo code for 25% off your beautycon tickets. |
... |
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