What is Public Relations? And How Can You Be Your Own PR Pro! With Julie Lokun

Creative Entrepreneur: A Podcast For Business Growth, Strategy and Monetization

Julie Lokun

Entrepreneurship, Business News, News, Careers, Business

0.0 • 0 Ratings

🗓️ 11 June 2025

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you an entrepreneur, author, podcaster, or creative professional looking to generate real buzz around your brand? In this jam-packed episode of the Creative Entrepreneur Podcast, host Julie Lokun shares insider public relations (PR) strategies to help you elevate your visibility like a true PR expert.Julie dives deep into why social media isn't enough, and what you need to do to truly stand out in a crowded digital space. From leveraging Google Alerts for competitor research to crafting the perfect media pitch that gets noticed, Julie offers practical, actionable tactics you can implement right away. You'll also learn how to build lasting relationships with journalists, master the art of pitching, and ensure your stories are newsworthy and irresistible to the media.In this episode, you'll learn:Why social media alone isn't the key to sustainable publicityHow to use Google Alerts for competitive PR intelligenceThe importance of owning your online real estate (websites, email lists, journalist contacts)How to identify trending news hooks and tie them to your brandWhat makes a pitch powerful — and the ideal word countFive must-have elements for every successful media pitchThe best tools for finding journalists and reporters (Muckrack, Help a Reporter Out)Why you should always include a media sheet and critical linksThe power of persistence: how to handle rejection and keep “casting media”Resources mentioned:Google AlertsMuckrackHelp a Reporter Out (HARO)Ready to amplify your brand and attract more opportunities?Connect with Julie Lokun for a free guide on how to write the perfect press release and get your story in front of the right outlets.Subscribe, rate, and review the Creative Entrepreneur Podcast for more expert insights on building your brand, attracting media attention, and growing your business!🎙️ Unlock Your Creative Potential with The Creative Entrepreneur PodcastJOIN US LIVE FOR THE ICONIC BUSINESS CONFERENCE IN FEBRUARY: www.cre8tivecon.com Are you a visionary, dreamer, or changemaker ready to ignite your brand, scale your business, and turn passion into profit?🔥 Subscribe now to The Creative Entrepreneur Podcast — the go-to podcast for creative entrepreneurs, business coaches, startup founders, and innovative thought leaders who are ready to break barriers and dominate their industries.🌟 Hosted by Julie Lokun, founder of Cre8tive Con, this top-rated show delivers expert interviews, marketing strategies, branding tips, and real stories that inspire bold action and next-level success.✅ Don't miss your chance to:Learn from top entrepreneurs and influencersGet actionable advice to grow your audience and impactStay ahead with the latest podcasting, PR, and personal branding trends🎧 New episodes every week! 📲 Hit Subscribe on Apple Podcasts, Spotify, or wherever you listen. 🚀 Visit www.cre8tivecon.com to level up your creative journey today!

Transcript

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0:00.0	We are creative entrepreneurs, and we also know how difficult it can be to navigate the journey of entrepreneurship.
0:07.9	Today, you are going to unite with other creatives.
0:10.6	Let's step out of this isolating experience as business owners, as authors, as podcasters, or speakers,
0:17.2	and let's start learning actionable tools you need to build an explosive brand. Let's start
0:22.6	creating. Now on with the show. Hey, all you entrepreneurs, authors, podcasters, and all beautiful
0:31.6	things creative. This is Jules and I'm guessing if you're listening to this, you are enjoying all the experts that we provide for you here on the podcast.
0:41.3	You have a brand, you have a business, you're an author, a singer, a podcast, or an entrepreneur.
0:45.7	So now what?
0:46.6	You are doing all the things yet, all the things that you dream of are not happening.
0:51.7	How do you generate a buzz?
0:53.3	How can you be the buzz? First thing we do
0:56.6	is we engage in public relations. What is public relations? Well, it's the relationship with the
1:03.7	public. I'm guessing maybe some of you have hired PR agents, PR companies to create a buzz about you
1:10.7	and your brand and your message,
1:12.0	but how is that working for you? Are you intentionally working on creating real relationships
1:17.2	with journalists and the media? When social media fails, yes, social media is a noisy environment
1:23.8	and simply adding more posts to your Instagram, LinkedIn, TikTok, Twitter,
1:28.3	it does not always work. It's important to have an online presence. It's important to have
1:34.3	an online presence so when you are Googled, people can find you. The ability to get meaningful
1:40.0	stories amplified through social media is a place where you get drowned out. I often say social
1:45.7	media is working on borrowed land. And when you have your own land, your stories, your website,
1:53.4	your email list, your connections with journalists, this is far more powerful than just posting
	...

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