What is NNormal? NNormal’s CEO on Kilian Jornet; NNormal’s Name & Origin Story; & Company Principles

GEAR:30

BLISTER

Arts, Design, Skiing, Snow, Snowboarding, Sports, Outdoors, Bike, Technology, Gear

4.9 • 809 Ratings

🗓️ 18 July 2025

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Jonathan talks with Sito Luis Salas, the CEO of NNormal, about NNormal founder, Kilian Jornet, and his recent performance at Western States, and they also discuss the NNormal name, its origin story, and its well-defined principles. NNormal is a company we predict you’ll be hearing about more and more in the coming years, and in this conversation, you’ll see why.

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TOPICS & TIMES:

Shoutout to BLISTER+ Members (1:17)

Mallorca (2:23)

What is NNormal? (3:23)

The Origin Story (4:40)

Kilian Jornet (10:50)

Kilian’s Recent Performance at Western States (15:01)

The Name ‘Nnormal’ (21:11)

NNormal’s Target Audience (22:52)

Transcript

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0:00.0	Hey everybody, welcome back to Gear 30 on the Blister podcast network where we are very proudly
0:11.1	based out of Elevation Hotel right here in Crested Butte, Colorado.
0:16.9	I'm Jonathan Ellsworth, the founder of Blister, and you can check out everything we're doing
0:22.9	and reviewing over at blisterreview.com.
0:27.1	Today, you're going to be learning about a really interesting young company in the outdoor space.
0:33.0	Normal, or normal, if you prefer the totally acceptable North American pronunciation,
0:39.4	was founded by Killian Jornet, who, of course, is one of the greatest of all time at moving
0:45.9	through the mountains.
0:47.7	And furthermore, Normal is a company that we predict you're going to be hearing about
0:52.7	more and more in the coming years,
0:54.8	and in this conversation with Normal CEO Cito Luis Salas, you'll see why. I talk with Cito
1:04.1	about Killian and his recent incredible performance at Western States. He also explains the name, Normaul, and we talk about the company's
1:14.7	very interesting origin story, its well-defined principles, and how it views the future of
1:21.6	trail running and moving through the mountains. Okay, now just before we dive in, I want to welcome a few of our newest Blister Plus members,
1:30.9	and these are people that signed up in the last 24 hours.
1:35.5	We've got John from Santa Cruz, California, Nathan from Frederick, Maryland,
1:41.7	Sherry from San Francisco just renewed her membership.
1:45.5	We've got Chris from Las Vegas, Nevada, Brian from Ottawa, Illinois, Andrea, from Minneapolis,
1:52.7	Minnesota, and finally for today, David, from Chapel Hill, North Carolina.
1:58.8	So if you like to move through the mountains and play outside, then
2:03.2	click the Blister Plus link in the show notes, because it's probably the smartest thing you can do
2:09.3	in under 60 seconds today. No lie. And now, let's get to my conversation with Cito Luis Salas.
	...

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