What Is Negative SEO? | Ep. #253

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 April 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #253, Eric and Neil discuss what negative SEO is. Tune in to know how you can protect your site from negative SEO and the way Google works in regards to dishing out penalties and pushing one’s website ranking down. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Negative SEO? 00:32 – Negative SEO is when someone pushes your SEO down 00:43 – A good example of this is when someone builds porn or casino links to your site 00:56 – It becomes negative SEO when you begin to rank lower 01:03 – Negative SEO is when Google starts to filter you 01:13 – Eric thinks of SEO as an over-optimization cup 01:21 – Each size has a different cup size 01:23 – Big sites like Amazon have bigger cups and more room for errors 01:57 – Once you hit your cup limit, that’s when Google starts to hit you with penalties 02:37 – Neil sees this happening in the aggressive industries 02:46 – Some people are taking websites that have spammy links and they link them to their website 03:00 – Google is improving their algorithm to fight negative SEO 03:11 – Make sure you continue to update your disavow file with Google Webmaster Tool 03:50 – Eric doesn’t worry about negative SEO as much as he did before 04:03 – The Marketing School is giving away 5 annual copies of Ahrefs this week 04:10 – To enter, subscribe, rate and review the Marketing School Podcast 04:16 – Text MARKETINGSCHOOL to 33444 05:14 – That’s it for today’s episode! 3 Key Points: Negative SEO pushes your ranking down—beware of people who links with negative content to your site. Consistently track and update your disavow file— this will help a lot. In the end, don’t worry too much about negative SEO as there is only so much you can do. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:52.3	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about what negative SEO is.
1:01.0	Neil?
1:02.0	So negative SEO is people rank really well, right?
1:06.0	If someone does something to push your rankings down, not just rank higher, but does something
1:10.3	maliciously.
1:11.3	In essence, that is negative SEO.
1:12.9	Good example of this is someone building porn or adult or casino links to your website.
1:18.0	I had someone like last year building biagra links to my site. That's the example of someone trying to do
	...

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