What is Mystery Shopping and Why Is It So Important to Your Business? - Ask Clay Anything
Thrivetime Show | Business School without the BS
Clay Clark
4.7 • 1.5K Ratings
🗓️ 5 January 2023
⏱️ 26 minutes
🧾️ Download transcript
Summary
Clay explains why it is vital for the health of your business to mystery shop your competition and to know objectively what they do well, what you do well, how they are beating you and what you need to improve upon to beat them.
Transcript
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| 0:00.0 | you have questions. America's number one business coach has answers. It's your |
| 0:05.5 | brought up from Minnesota. Here's another edition of Ask Clay Anything. On the |
| 0:10.6 | Thrive Time Business Coach Radio Show. |
| 0:19.4 | Welcome back to another exciting edition of Ask Me Anything. And on today's |
| 0:24.1 | show, we are joined with Tulsa's number one CPA in every way. A man who's always |
| 0:30.2 | looking good. Mr. Paul Hood. Sir, how are you? I am great Clay. I tell you the |
| 0:34.8 | holidays. Thanksgiving came. Eight too much. Loved it. Watch some football. Now |
| 0:40.4 | ready to get back to business. I have a confession for you guys before we |
| 0:43.9 | before we start talking about mystery shopping your competition. I every |
| 0:49.2 | time there's a Thanksgiving, what we do is we have a meal, you know, my mom or |
| 0:54.2 | mother-in-law or my wife. They're making food with a family over it. And it |
| 0:58.1 | doesn't matter. It does not matter. The variables surrounding the game. But I'm |
| 1:03.6 | a huge Patriots fan. And so I think, you know what? I'm going to mystery shop |
| 1:08.5 | the other team. I'm going to watch the Cowboys or the Lions. You know, I'm going |
| 1:11.9 | to watch them see what's going on. Do my research. And it doesn't matter. It |
| 1:15.9 | doesn't matter. If I'm cold, if I'm outside, if I'm inside, if I've had a lot |
| 1:21.2 | to eat, if I didn't have anything to eat, like this year, I didn't really eat that |
| 1:23.8 | much. I immediately fall asleep as soon as the Lions come up. I can't stand |
| 1:29.8 | the Lions. I don't know what it is. It's like a it's like a cure for, you know, |
| 1:34.4 | insomnia for me. Well, back in the day when when my man, my boy, the stud, |
| 1:39.7 | Barry Sanders played. Right. You didn't fall asleep. No, you didn't know. |
| 1:42.8 | Can't buy himself carried the game. He was great. But now I mean, I, I, I, I mean, |
... |
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