What Is an Info Product and How Can You Create One? | Ep. #234

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 22 March 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Info Product and How Can You Create One? 00:33 – Eric describes what an info product is 00:57 – He learned about info products during his internship 01:17 – There are nuances around info product 01:25 – You can do 5 to 6-figure launches with info products if done well 01:44 – With info product, you’re going to have HUGE refund rates unless your product does what it says it will do 01:59 – Your product must solve your audiences’ pain points 02:06 – Conduct customer surveys and keep refining your product 02:16 – Lean on word-of mouth marketing and keep people happy with your product 02:27 – Eric describes how to create an info product 02:30 – Repeat or repurpose your content to make it into an info product 02:51 – You can use Quicktime or Powerpoint to stream your content 03:00 – Get an idea from Udemy and Skillshare about offering a course 03:17 – Make your info product concise and organized 03:42 – Focus on one area and avoid overwhelming your audience 03:46 – Offer your content in different formats 04:11 – Create an info product with accountability 04:38 – It might seem easy to create a focused info product but it takes time 04:51 – Take a look at info products offered by Neil Patel, Brian Dean and Frank Kern 05:26 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs 05:34 – Text MARKETINGSCHOOL to 33444 05:42 – That’s it for today’s episode! 3 Key Points: If you do your info product well, you WILL make money. Create an info product that meets a need—give the people what they want, not what you THINK they want. A good info product takes time, patience, and a lot of improvements. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	Welcome to another episode of marketing school. I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about a fun topic, which is
1:00.0	what's an info product and how you can create one.
1:02.8	So info product, if we go back,
1:04.8	you know, into the earlier days of internet marketing,
1:07.0	we can look at, you know, the Evan Pagans of the world
1:09.1	or the Frank Kearns of the world
1:10.4	where they take information
1:12.4	and they package it into a product where they can teach you
1:14.8	something like a course for example and then they sell it. You know usually they can sell it for a couple
	...

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