Should You Be Using Outbrain or Taboola? | Ep. #233

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 21 March 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #233, Eric and Neil discuss whether or not you should use Outbrain or Taboola. Tune in to learn whether or not Outbrain or Taboola are still truly relevant in today’s environment, and why some people still swear by them. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Be Using Outbrain or Taboola? 00:33 – Outbrain and Taboola can promote your content in content delivery network 00:58 – Outbrain and Taboola are viable sources of traffic 01:56 – If you can make cash flow positive with advertising channels, then do them all 02:10 – These days, Outbrain and Taboola cater to ad impression companies 02:30 – Some of the Outbrain and Taboola ads are scammy and spammy 03:22 – Eric shares what he tends to observe from these ads 03:45 – Use Adbeat to see your competitors' ad 04:10 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs 04:20 – Text MARKETINGSCHOOL to 33444 04:33 – That’s it for today’s episode! 3 Key Points: Outbrain and Taboola still work for the right businesses. Not all ads can do good things for you brand—ads can help or hinder. If an advertising channel is cash-flow positive, use it. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to
0:46.0	dream host or Google it find it check it out and it's a great way to improve your low time
0:52.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about
0:59.0	should you be using Outbrain or Tabula?
1:01.0	So quick overview for everyone. Outbrain or Tabula. So quick overview for everyone. Outbrain or Tabula, these are
1:06.2	networks where you can promote your content. It's basically like a content, you can call it a
1:10.2	content delivery network. So you you know the little content recommendations you see on the
1:15.5	bottom of like a CNN.com or a ESPN.com they're often being ran by companies like
1:20.9	outbrain or Tabula and in the very early days of Outbrain or Tabula.
1:22.6	And in the very early days of Outbrain or Tabula,
1:25.4	we're talking a couple years ago,
	...

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