5 • 831 Ratings
🗓️ 15 May 2023
⏱️ 12 minutes
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0:00.0 | Gang, if you're looking for ultimate freedom, and that's what I think a lot of multifamily investors are looking for, you go out, you buy a deal that has high PPU. |
0:08.5 | You're going to create freedom for yourself. |
0:10.3 | That's the real goal here. |
0:38.2 | Yeah. Hello! Hello! Jake and Gino here, and today we are discussing what is a good profit per unit. Gang, as you know, we own apartments and most important number to us, bar none, is what profit do we make |
0:43.8 | per apartment unit? So many times you hear about cap rate or cash on cash return or price per unit, |
0:49.6 | but the one term that we never hear is profit per unit. We call it PPU. |
0:54.8 | Today we're going to break down what a good profit per unit is and try to understand why this is lacking from the multifamily lexicon. |
1:03.8 | Gina, how's it going? |
1:05.0 | Jake, I'm doing good. |
1:05.9 | I'm ready to jump into this bad boy. |
1:07.5 | You know why? |
1:08.6 | We were on stage six months ago and we asked the question on |
1:12.2 | stage. And it was a, I remember the event was a syndicators event, a lot of syndicators out there. |
1:16.7 | We asked them, by a show of hands, how many of you have a byerite criteria? And it was crickets. |
1:22.7 | And we should have asked, how many of you have a PPU number? And that would have been crickets too. Profit per unit goal. |
1:29.2 | Yeah. Yes. And the reason why is real estate over the last few years with the type of market |
1:35.1 | cycle we've been in, all of a sudden a lot of these investors just poo poo cash flow. Cash flow is not around |
1:40.4 | anymore. They just understand. They don't understand how to actually invest for cash flow |
1:44.7 | and they don't understand the long game. All they're doing is looking to flip these apartments and there's |
1:49.5 | no cash flow involved. There's no longtermism involved. So obviously, if you're not looking to do that, |
1:54.1 | which is fine. I'm not saying that strategy is good or bad. I just think you're just missing out |
1:58.8 | on the golden goose. If you're out there buying one of |
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