What if you could talk to your favorite character in a movie? | Christoph Lassner
TED Talks Daily
TED
4.1 • 11.9K Ratings
🗓️ 28 October 2025
⏱️ 15 minutes
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Summary
Imagine watching a movie where the main character turns, looks right at you and asks what to do next. That's the future of entertainment that AI engineer Christoph Lassner envisions, featuring interactive, AI-powered stories that you don’t just watch but also help create. He unpacks what this could mean for storytelling, imagining a world in which creators use generative AI to set the scene — and then let viewers take control of the rest.
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Transcript
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| 0:00.0 | You're listening to TED Talks Daily, where we bring you new ideas to spark your curiosity every day. |
| 0:12.9 | I'm your host, Elise Hew. What if you could have a chat with James Bond while watching the film? |
| 0:20.6 | In his talk, AI engineer Christoph Lasner discusses the future of entertainment in the age |
| 0:26.8 | of generative AI, where famous films could transform into individual interactive experiences. |
| 0:33.8 | He explains what he calls Content 3.0 and asks us to imagine a world in which creators simply set the scene and hand viewers narrative control. |
| 0:47.6 | An image of the Mona Lisa with a twist. |
| 0:51.7 | Teddy Eye on the surface of the moon. |
| 0:55.0 | A 3D fantasy world, what do they have in common? |
| 1:00.0 | They weren't created by humans in the traditional sense. |
| 1:04.0 | They were generated by AI. |
| 1:06.0 | That is the very beginning of what I call content 3.0. It opens up possibilities we've never had before, |
| 1:14.6 | co-creating content together |
| 1:17.6 | between storytellers, artists, creators, and us, viewers. |
| 1:24.6 | Interacting with their creations, talking with their characters, exploring their |
| 1:30.7 | worlds, and each and every one of us leaning into what we enjoy most in their creations. |
| 1:38.7 | I expect this to have as profound an impact on the media and entertainment landscape as the |
| 1:43.2 | shift from scheduled |
| 1:45.2 | broadcasting to on-demand streaming. A true paradigm shift that will make experiences |
| 1:52.1 | more engaging than ever. Let's unpack what this could look like. To do so, we'll use |
| 1:59.2 | a taxonomy of digital content. Content 1.0 is content that is just viewed by you. |
| 2:07.2 | I use the word view today for all types of content we can experience. Content 2.0 is possibly |
| 2:15.9 | uploaded by you. Think about modern social media. Content 3.0 is generated |
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