4.8 • 1.6K Ratings
🗓️ 13 April 2021
⏱️ 51 minutes
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0:00.0 | Hello and welcome to Flash Forward. |
0:10.2 | I'm Rose and I am your host. Flash Forward is a show about the future. Every episode, |
0:15.9 | we take on a specific possible or sometimes not so possible future scenario. |
0:22.0 | We always start with a little field trip into the future to check out what is going on, |
0:26.4 | and then we teleport back to today to talk to experts about how that world that we just heard |
0:32.2 | might actually go down. Got it? Great. This episode, we are starting in the year 2064. |
0:40.0 | Oh and there is one curse word in this episode, just FYI. Okay, onto the future. |
0:56.7 | Hello and welcome to the 34th annual Cedar Ideas Festival. My name is Naomi Jackson and I am |
1:09.3 | so excited to have you all here. As you might know, my day job is editing the Pacific magazine, |
1:15.7 | which brings you complex perspectives on big ideas. For the magazine, we spend a lot of time |
1:22.3 | thinking about big why questions. Why did this happen? Why is our country set up the way it is? |
1:29.8 | Why are some people happy or unhappy? Why do we make the choices we make as both individuals and |
1:38.0 | as a collective? And when it comes to not just understanding behavior, but shaping it, |
1:44.4 | there is no one more experienced, more impactful, more visionary than our keynote speaker. |
1:51.4 | Dr. Sandra Baal has spent over 50 years developing and shaping iconic campaigns that have really |
1:57.5 | shifted the course of history. From Gucci to SpaceX to the CDC, for decades she was anonymous, |
2:06.5 | known in the industry simply as SB, a mysterious genius who would swoop in to solve problems and |
2:13.3 | deliver perfect groundbreaking campaigns. Today, she is a professor emeritus at Howard University |
2:20.5 | and consults for national governments, high impact brands, and international superstars. |
2:27.0 | And tonight, she's here to give us a glimpse into how her mind works and what it takes the shift |
2:32.4 | in narrative. Please join me in welcoming Dr. Baal's. Thank you. Thank you for that lovely |
2:44.5 | introduction Naomi. It's an honor to be here. I admit I'm still getting used to being a named |
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