Adam, bornstein, what's up, man? How are you? Jordan, sciat. Thank you for having me, man.

I'm doing well. I'm getting to see you, even though it's like virtually, I saw you in

person. I think this is now more than I'm able to see you in the last few months than

me. We had like a decade gap between interaction. So this is awesome.

Well, so I was going to start with this. And I know you and I like relayed the story

the last time I saw you like a month or a month and a half ago, but I don't say it for

everyone listening. It's very surreal for me to have this close relationship with you.

Because our first real interaction, I was like 20 or 21 years old. What was this for?

What was this project for before I explained the project? We were building an app from Microsoft.

That's what it was for. Wow. I did a great job of explaining to you. I was just, I am awesome.

Yeah. No, we were building an app for Microsoft with assistance from AMI, which is America

media, Inc. Which I don't know if they exist anymore, but they own men's fitness, muscle

and fitness, shape, a whole bunch of like legacy media brands, many of which only exist

virtually or not at all flex. They also own flex.

And GC bodybuilders. But yeah, so we were partnering with them to create a gigantic

fitness app for Microsoft about 10, 11 years ago, I'd say.

So, and how did I find out about this? Did you announce it on Facebook? Like, I know how I got this job.

I reached out to you. Oh, you get. So you got to understand. So for a long time, I was the fitness

editor for men's health, right? Okay. My job was like twofold, right? Create good content

and like find new people who have original ideas because so much of my biggest frustration

is that while the stuff that works can be relatively boring and we can talk about this,

providing new ideas to give people a foot in the door or fresh faces or different perspective

...