AI isn't coming. It's already transforming marketing and business. See how at

Maycon 2025, October 14th through 16th in Cleveland. Evergreen Podcasts is proud to be the

official podcast partner, recording live on site and meeting with more than 1,500 marketing

leaders. You'll learn from leaders at Google Cloud, Meta, Snowflake,

and HeyGen, sharing what's working and what isn't. Transformation starts here. And with our special code,

Pods 200, you'll save $200 off your ticket. Join us at the Huntington Convention Center. Register today at

maycon.a.i. That's m-a-i-c-on-a-i. Hey there, pre-opt-a. I'm glad you're back. I am on

holiday with my family in a place called Lake District in a town called Coniston.

I love this place.

There's no place like it on the whole of earth,

and in my eyes it has no equal nor superior.

Every place is less than this Eden of Northern England,

at least to me, you probably feel similarly about someplace.

And I'm not trying to contend with that.

This is just how I feel.

Now, my network has insisted that I do an episode this week, which they rightly should.

But I don't have any equipment up here.

So I'm doing this on my phone.

And there will be no edits. You'll hear all the breaths. You'll hear all the mistakes. Of course, I'll make a few, I'm sure.

And this is what the uncut version of practical stoicism sounds like.

One of the great things about being here in Coniston, in Lake District, that is, is its lack of speed and technology.

Now, I don't want to paint this place as the land that time forgot, but there is a very analog feeling here.

...