Ted Audio Collective.

I'm here to tell you that I'm only human.

I make mistakes.

And yes, I do have roughly six bottles of mouthwash in my

bathroom cabinet because I fell victim to a buy-one get one half-off deal at my local CVS more times than I want to admit.

I'm sure I'm not alone and feeling a little sheepish about my tendency to buy things or even over-buy things.

It's the consumer culture we live in where we are constantly flooded with ads and

marketing telling us we'll be happier if we just click the

check out button and input those 10 digits expiration date and whatever that other

code is for our credit card.

But our excessive consumerism, coupled with the ongoing environmental crisis of climate change,

is getting pretty bad, so bad that even those working in advertising in PR are stepping

back and scratching their heads wondering, is there a better way to live?

I'm a dupeck and Ola. This is Ted Business. Our speaker today is Sylvester Chauquet.

He's a veteran marketer and brand architect and he has a radical new

approach to advertising with the hope of changing our over-consumption habits. if, instead of ads persuading us to buy things,

they just told us the truth about the impact our habits have on the planet?

Nuts, right?

I know.

And he's going to convince you.

But first, a quick break. I've spent the last 25 years as a brand architect helping brands rise, thrive and

conquer.

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