Hey, what's up, my friends?

Rick Mulready here.

Welcome to the Art of Online Business Podcast.

Thank you, as always, for coming to you hang out me today.

Super appreciate it.

So today is a quick tip Friday episode.

And what I want to share with you today is what I do

to increase email opt-outs during promotions. So if I'm promoting something to my email list,

I want to encourage email opt-outs. I want to encourage people opting out of my email list for

those promotions.

And you might be thinking, well, why in the world would you do that?

Why would you want to increase opt-outs?

So let me explain here what we're talking about.

And so the first thing to understand is, and I've talked about it a million times during the podcast,

is that our email list is the only

thing that is really ours. You know, Facebook group can go away tomorrow. Instagram, same thing.

TikTok, same thing. Like, it's the only thing that is actually ours of people who have raised

their hand and said, yeah, I want to hear from you.

Here's my email address.

Email me.

And so we've got to respect that.

We've got to take that really, really seriously.

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