4.7 • 1.1K Ratings
🗓️ 12 June 2025
⏱️ 8 minutes
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When you really want to buy something, what do you do? Do you wait for 48 hours to cool off a bit and think it over? Or perhaps do you create a category for it in YNAB and fund it with a few dollars, just to see how it feels? Having the urge to buy something is not a bad or shameful thing, but there should be a process for weighing that purchase against your other priorities. That's what YNAB does -- it makes money more real by giving you a framework to evaluate your spending against your priorities. That way when you buy something, you can feel really good about it -- no shame, no guilt, just joy!
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0:00.0 | Hello, my name is Jesse Meekam with another episode of the Jesse Meekam show, and I'm here each week |
0:17.8 | obsessing out loud about spending purposefully, saving aspirationally, and giving joyfully. |
0:22.8 | It all comes down to just giving every dollar a job. |
0:26.5 | But today, well, today I want to talk to you a little bit about a trip that Julie and I just went on. |
0:32.5 | And we were in Manhattan, a place we have grown to absolutely love. |
0:36.5 | We live there for a short while for about three months with the kids, and it was a wild ride. |
0:41.8 | And we went back just a little bit ago, and we were just kind of meandering around, which one can happily do in that phenomenal city. |
0:49.8 | And we walked into a clothing store and just start browsing around. |
0:55.3 | And I don't know if you all know this, but I love jackets. |
0:59.0 | I have a weakness for jackets and woodworking tools. |
1:03.5 | And if I see a tool, I come up with the project that would require that tool. |
1:07.3 | And if I see a jacket, I will come up with the reason why I need that jacket and I'll use |
1:12.7 | the word need incorrectly there anyway I saw one from a brand I really like and one where I know |
1:19.6 | it fits well and you can't have too many do I have that shade of blue that was really the question |
1:25.9 | that was on my mind, and I wanted it. |
1:29.2 | So what do you do? |
1:31.9 | What do you do when those chemicals are just flooding your system? |
1:36.7 | And it's just like, I want that thing. |
1:39.5 | And I'm using jackets because that's my thing. |
1:42.6 | And it's real. |
1:43.6 | It's a real one. I'm not making it up. I'm not just, it's not some cliche thing. It's real. I, I experience it when I see it online. When I'm looking that way, I experience it. If Instagram knows that I like jacket, it seems it knows. They seem to know that I like jackets. And I'm honestly just talking about it. |
2:01.4 | My phone probably heard this, and it knows. |
... |
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