What happens when we #travel for the gram?

Beyond Today

BBC

News

4.6 • 1.1K Ratings

🗓️ 22 November 2018

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Social media has an ever increasing influence on where we go on holiday and what we do when we get there.

BBC journalist Jordan Dunbar tells us the story of a small country road in Northern Ireland that became a tourist hotspot overnight after featuring on Game of Thrones.

We also hear from author and Radio 4 presenter Timandra Harkness on Vienna’s new marketing campaign that encourages tourists to ditch the hashtag.

Producers: Duncan Barber and Lucy Hancock Editor: John Shields

Transcript

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0:00.0	BBC Sounds, music radio podcasts.
0:05.0	Hello, I'm Matthew Price.
0:07.0	This is Beyond Today from BBC Radio 4.
0:10.0	Every weekday we ask one big question about one big story.
0:14.0	Today what happens when we travel for the Graham? The I'm going to be a
0:45.4	a
0:51.1	Bien at her response this is Helena. Hi it's Matthew from the BBC how are you doing I'm fine how you I'm all right thank you
0:56.3	how's Vienna you're in Vienna are you I am yes it's foggy and but it's okay it's nice still out London yeah kind of foggy as well so I was
1:08.9	seeing your ads this week these don't hashtag Vienna ads which is why we wanted to have a quick
1:15.4	chat with you so it's this marketing campaign isn't it basically don't come
1:19.5	along here and and start hagging us? Well actually key messages do take pictures I mean we're not
1:27.0	against social media at all how could we were tourist work taking pictures is a
1:32.0	great thing and sharing them with your friends or a broader online
1:37.1	audience.
1:38.1	It's fantastic and we don't want to criticize that. So this is not the intention. The intention is to say,
1:45.8	is it really a great thing for everyone still, has it become stressful for some travelers?
1:51.7	So we don't want to tell travellers how to behave. We just want to
1:57.3	bark a conversation about how social media has changed the way people travel.
2:03.0	Look, I know it's marketing, but I quite like it.
2:06.7	It's a really nice idea.
2:08.0	And there are places which could really do with fewer hashtag travellers.
2:12.2	There's a guy who works here, his name's Jordan Dunbar, and he grew up
	...

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