What Happened to Hybrid??? | Ep 161

The Game with Alex Hormozi

Alex Hormozi

How To, Business, Entrepreneurship, Education

4.9 • 4.8K Ratings

🗓️ 30 October 2019

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

"No one likes change." Today, Alex (@AlexHormozi) talks about the lessons he learned from his failed attempt at marketing a new service called "Hybrid" that combined in-person and online nutrition and accountability coaching. He discusses the importance of effective messaging and understanding the needs and expectations of real business owners.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:50) Lesson learned: headline or hook matters.

(4:34) Combined service made nutrition and accountability easy to understand.

(6:33) Real business owners have real expectations.

(8:28) Sell to their goal to solve their problem.

(10:45) Hybrid still exists but called one-on-one nutrition accountability.

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Transcript

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0:00.0	Hey guys, love that you're listening to the podcast.
0:02.5	If you ever want to have the video version of this, which usually has more effects, more
0:06.6	visuals, more graphs, you know, drawn out stuff, sometimes it can help hit the brain centers
0:11.6	in different ways.
0:12.6	You can check out my YouTube channel.
0:13.6	It's absolutely free.
0:14.6	Go check that out if that's what you are into and if not, keep enjoying the show.
0:18.7	What's going on everyone?
0:19.7	Happy Friday.
0:20.7	Hope you guys are crushing your goals and having an amazing start to your day.
0:24.6	I wanted to bring something up that I got a question from the sales team we've been
0:28.4	back around, but they had gotten a couple of times.
0:30.6	I wanted to address it and I would imagine that you might want the answer to.
0:35.2	It is also a really good kind of like looking in the past case study that you can learn
0:40.7	from, the good, the bad, the ugly, everything that I learned.
0:43.3	I'm calling this, you know, what happened to hybrid?
0:45.6	I might change it to like why I stopped talking about hybrid.
0:49.5	But basically, so hybrid for those of you who don't know was essentially having nutrition
0:54.2	and accountability, one-on-one for people who walk into the facility.
0:57.6	This is a really foreign concept.
0:59.1	I just put a name on it because I like branding things to make them new and different.
1:03.4	So that is a good thing most times.
	...

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