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This is 99% invisible I'm Roman Mars

my friend Noel works in advertising.

That is Starly Kind.

And this is her friend Noel.

My name is Noel Ritter, and I'm an associate creative director.

What does a associate creative director do. What is a associate creative director do?

Oh boy.

An associate creative director guides,

uh, helps, guides helps. Oh my God. I don't know what I do. In 2003,

Noel was working at an agency in Richmond, Virginia. Everyone wanted to work on flashy spots like Apple or

Nike or Gator Aid. Do you know what wasn't flashy? Insurance. Which is why when a company

called Geico became a client, everyone hoped the campaign wouldn't end up on their desk

People would run the other way when the creative director for Geico would come down the

Literally?

Yeah, definitely some ducking was happening.

Noll's unsure if he was at a wrong water cooler at the wrong time or what, but he ultimately

...