What Fresh Ideas for Marketing Your Courses Do You Have?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 20 October 2017

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s question comes from Tsh, who asks if I have any ideas for marketing courses or enrollment sites, especially when they have short enrollment windows. What outside-the-box ideas do I have on this subject? Find Tsh online at http://theartofsimple.net/. Do you have a question about online courses? Record it at http://www.askpat.com/. Today's sponsor is DesignCrowd: A website that helps businesses crowdsource designs from over 500,000 designers worldwide. AskPat listeners can receive a free download and $100 off their next design by visiting https://designcrowd.com/askpat and entering the promo code "AskPat". See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPath.
0:04.6	AskPath.com.
0:10.4	Hey, what's up, everybody?
0:11.5	Pathlin here and welcome to episode 979 of Ask Pat.
0:14.9	Thank you so much for joining me today.
0:16.5	As always, I'm here to help you by answering your online business questions five days a week.
0:20.4	All right.
0:20.7	Now, here's today's question from Tish.
0:22.8	Hey, Pat.
0:23.4	This is Tish Oxenrider from The Simple Show podcast.
0:25.9	And as I plan out my content and marketing calendar over the next few months, I'm curious what ideas you may have for marketing things like courses and member sites, especially when they have short open enrollment windows, like two to three
0:38.0	enrollment seasons a year that are about a week in length. The go-to defaults I know are getting people
0:43.1	to sign up for a free video series or a free webinar and then lead into the marketing of a paid
0:48.6	course or member site. But that feels overly done. They're everywhere now, and I know from experience that the conversions on those aren't as strong as they used to be.
0:57.2	So I'm curious if you can think of any creative outside the box ideas on how to market an enrollment window for a course or member site.
1:04.7	Thanks so much.
1:05.9	Hey, Tish.
1:06.3	Thank you so much for the question.
1:07.3	And I kind of agree with you.
1:08.9	I have seen and have seen this for years this
1:11.6	sort of project launch formula PLF formula launch sequence with with a bunch of videos that then
1:17.0	lead into a webinar and in many industries that still does work but depending on what industry
	...

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