When a buyer asks AI for a solution like yours, does your business come up?

Most companies have no idea.

And by the time they find out, they've already lost the deal to someone who did.

HubSpot AEO helps you show up in those moments, what the right answers buyers are looking

for.

Before the first click, before the first form fill.

That's the moment HubSpot AEO is built for. Check out Hubspot.com, the agentic customer platform for growing businesses. These seven prompts cut our ads spend by 52% in 60 days. I'm like, oh, that's totally AI generated. I'm like, what are the prompts? I don't know. I don't remember any of these wrong. So here's the thing. Let's talk about prompts for a second. I think having to remember prompts and like saving all these prompts is theater. I think it's unnecessary to have this stuff because I don't remember the prompts. You don't remember the prompts. And the agents themselves are getting much better at prompting. So really it's just about studying, doing more than anything, and they're just constantly

experimenting.

But I agree with Eric, and but back in the day when you started seeing chat GPT first

come out, prompts were really important.

It's not the same anymore.

And the big mistake we're seeing people make now isn't really related to prompts.

It's actually what data are you feeding them

before you do anything else. And I'll give you an example of this with a homework because I see a lot

of kids these days cheating. And I was talking to some students. I was speaking out of college.

And when I say cheating, they were using AI to do their homework.

And they were telling me how AI does a terrible job.

And I was breaking out to them, like, you're thinking about it the wrong way.

And I was like, why does it do a terrible job?

They're like, if I asked it 10 questions, you know, one or two of them will be off.

And I was like, before you actually have AI help you,

are you actually telling it what to pull from, what to read, what's your test based on?

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