What Facebook and Instagram Synergy Means for Influencer Marketing
Woman of Influence
Julie Solomon
4.7 • 1.5K Ratings
🗓️ 23 April 2018
⏱️ 7 minutes
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Transcript
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| 0:00.0 | Welcome to the Influencer Podcast. |
| 0:03.6 | Each week Julie Solomon, a marketing strategist and New York Times best-selling publicist, |
| 0:08.5 | takes you behind the scenes with successful influencers, bloggers and industry elites in conversation to share how they engage, |
| 0:15.3 | persuade and grow their unique influence. |
| 0:18.3 | Her mission is to share exclusive insider tips, wisdom, and action-based tools to help you strengthen, monetize, and |
| 0:24.8 | build your own industry-leading influence. |
| 0:27.6 | Welcome to episode 7 of Influencer Insights. |
| 0:30.8 | In my weekly search for what's happening in the digital space pertaining to influencers, |
| 0:35.0 | I came across an article on Adweek.com titled, |
| 0:39.0 | What Facebook and Instagram Synergy means for influencer marketing. |
| 0:43.0 | Since I'm an avid user of both platforms |
| 0:46.0 | and also someone who thinks the overlap could be synergized better, |
| 0:50.0 | I was excited to jump in and see what the plans were to better streamline the two platforms. |
| 0:55.0 | Now remember, Facebook owns Instagram. |
| 0:58.0 | So even though you might see them as competing social media platforms, and they are to some extent. The people at |
| 1:05.1 | Facebook want both to thrive. So Facebook shined for a long time in terms of |
| 1:10.2 | influencer marketing but now it's no secret that Instagram is the Shining Star of and millennials and millennials spend their time, which is around 30 minutes a day to be exact. |
| 1:24.7 | Instagram is where influencers can market themselves in an authentic condensed place and a lot of |
| 1:29.8 | times Facebook doesn't see that same influencer converting to Facebook. |
| 1:34.0 | Influencers simply stay on Instagram and put their best content efforts and engagement into that platform, |
| 1:40.0 | which is great for the Instagram, but not so great for the Facebook. |
| 1:44.0 | You see even though they're owned by the same person and you've probably heard of him |
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