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Woman of Influence

What Facebook and Instagram Synergy Means for Influencer Marketing

Woman of Influence

Julie Solomon

Marketing, Business

4.71.5K Ratings

🗓️ 23 April 2018

⏱️ 7 minutes

🧾️ Download transcript

Summary

This week’s episode involves a question straight from a listener: “When do you know it's the right time to hire help?” Such a good one! I actually not only dive into the question of WHEN in this show, but HOW for a couple reasons. This is such a common question and fork in the road for many influencers - yet it’s one of the most overwhelming times. I really wanted to leave listeners with all the resources surrounding when and how to hire help. First up, I lay out the secret to knowing when you need help - it’s pretty simple, but not always easy to witness yourself. Then, I share my exact process of developing a role and finding that ideal candidate. It involves a little practice that doesn’t take too much time but will make the process infinitely easier. It’s actually something you can start preparing even if you aren’t totally to the point of hiring, too. Lastly, I also reveal the exact websites and resources for hiring potential employees and the first order of business once that person is hired. Oh! And just because I love y’all so much and find this document to be super helpful, I’m including a freebie all about ‘Organizing Your Zones’ when you're ready to hire. SO you can take direct action after listening to this show! Get that by heading to...juliesolomon.net/06 It’s an episode you don’t want to miss if you can see yourself needing help in the future, or are already at that point. And maybe you’ve already hired someone but want a better process for the next round - this will help! If you want to potentially have your own question answered in a future episode of Influencer Insights, leave your question in a review on iTunes! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!

Transcript

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0:00.0

Welcome to the Influencer Podcast.

0:03.6

Each week Julie Solomon, a marketing strategist and New York Times best-selling publicist,

0:08.5

takes you behind the scenes with successful influencers, bloggers and industry elites in conversation to share how they engage,

0:15.3

persuade and grow their unique influence.

0:18.3

Her mission is to share exclusive insider tips, wisdom, and action-based tools to help you strengthen, monetize, and

0:24.8

build your own industry-leading influence.

0:27.6

Welcome to episode 7 of Influencer Insights.

0:30.8

In my weekly search for what's happening in the digital space pertaining to influencers,

0:35.0

I came across an article on Adweek.com titled,

0:39.0

What Facebook and Instagram Synergy means for influencer marketing.

0:43.0

Since I'm an avid user of both platforms

0:46.0

and also someone who thinks the overlap could be synergized better,

0:50.0

I was excited to jump in and see what the plans were to better streamline the two platforms.

0:55.0

Now remember, Facebook owns Instagram.

0:58.0

So even though you might see them as competing social media platforms, and they are to some extent. The people at

1:05.1

Facebook want both to thrive. So Facebook shined for a long time in terms of

1:10.2

influencer marketing but now it's no secret that Instagram is the Shining Star of and millennials and millennials spend their time, which is around 30 minutes a day to be exact.

1:24.7

Instagram is where influencers can market themselves in an authentic condensed place and a lot of

1:29.8

times Facebook doesn't see that same influencer converting to Facebook.

1:34.0

Influencers simply stay on Instagram and put their best content efforts and engagement into that platform,

1:40.0

which is great for the Instagram, but not so great for the Facebook.

1:44.0

You see even though they're owned by the same person and you've probably heard of him

...

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