meta_pixel
Tapesearch Logo
Log in
Marketing School - Digital Marketing and Online Marketing Tips

What Drives More Traffic: Quality Content VS Quantity | Ep. #369

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 4 August 2017

⏱️ 5 minutes

🧾️ Download transcript

Summary

In Episode #369, Eric and Neil discuss what drives more traffic, quality content or quantity content. This is an age-old debate and the answer depends on pretty obvious factors such as the size of your team and budget. Tune in to hear the route Eric and Neil chose, why they chose it, and how YOU should make the decision between quality and quantity.  Time Stamped Show Notes: 00:27 – Today’s topic: What Drives More Traffic: Quality Content VS Quantity 00:39 – Neil took the quality route 00:43 – Neil only publishes high quality content, but he doesn’t have a lot of it 00:59 – HubSpot’s is quite popular because they produce a LOT of content 01:28 – Eric talked to the managing editor of a website that gets 8M visits a month 01:35 – They hire bigger teams to produce larger quantities of content 01:41 – They often open on guest posts too 02:06 – From Eric’s data, it’s “more publishing, more quantity” 02:10 – Creating content around the news works very well 02:30 – Neil recommends starting out with quality content 02:46 – In 24 hours, TechCrunch can create around 29 posts, but not all are quality posts 03:05 – Go to Ahrefs and SEMrush to see what’s driving your competitors’ traffic 03:14 – Then make better versions of their blog posts 03:20 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 03:58 – Go to SingleGrain.com/giveaway for multiple entries 04:04 – That’s it for today’s episode! 3 Key Points: People can receive more value from high quality content. If you have the budget to create a large quantities of content; then this will be a great option for you. If you’re just starting out, focus on quality over quantity. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:51.3

Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about what drives more traffic,

1:01.0

quality content versus quantity.

1:03.4

Neil, as someone that produces a ton of content and also quality content, what are your

1:07.6

thoughts around this?

1:08.6

I've done the quality route, right?

1:10.6

Or that's the main route that I took in which I don't publish as much

1:13.8

content. I try to publish high quality articles. I even look at the articles at

1:18.6

Rakewell and I redo and make them like nine, ten thousand word guides. I've done all that stuff so when people

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.