Ryan Serhant is one of the most successful and well-known real estate brokers in the world. Ryan is known as a star of Bravo’s Emmy-nominated Million Dollar Listing New York, its spin-off show Sell It Like Serhant, and for his appearance in the film While We’re Young alongside Ben Stiller, Naomi Watts, and Adam Driver. He founded his own real estate company, SERHANT., that has grown to more than 300 agents and over 100 full-time employees across New York City, Long Island, the Hamptons, and Florida and has amassed over 6 million followers across all social platforms. If you remember the old TV show, Lifestyles of The Rich & Famous, Ryan is the guy that’s gotten famous selling those houses, and living that lifestyle. He’s the guy everyone would point to and say is Mr Driven. Like he got a supernatural dose of drive and everyone else pales in comparison. And that is why I sat down to talk with him. I wanted to uncover what made him tick, and how he’s a mere mortal like the rest of us. So you’ll hear what drove him as a kid, where he went wrong, and why today he wants to become the most well known name in real estate in the world, simply because he wants the challenge and is bored otherwise. The other half of this conversation is about branding. Ryan got to where he is by becoming an expert in branding. He has a new book titled, Brand It Like Serhant: Stand Out From the Crowd, Build Your Following, and Earn More Money. I dug deep into his 3 keys of branding, which are 1) Discover Your Core Identity, 2) Consistency Is Key, with a focus on social media, and 3) Shout It from the Mountaintop, or rather, how to. It’s incredible information that Ryan has proven. He even went so far as to look at my social media and website and give candid, constructive criticism. This is not only a master class in drive, but a master class in branding you won’t want to miss. You’ll also hear at the end of the show, Ryan looking at his watch and being dumbfounded at how long we’d talked, claiming it was the longest conversation he’s ever had with someone and his wife is going to be jealous. I took that as a great compliment. Enjoy. Head to airdoctorpro.com and use promo code KEVIN and depending on the model receive UP TO 39% off or UP TO $300 off! Sign up for a one-dollar-per-month trial period at shopify.com/kevin Use promo code KEVIN today at shipstation.com to sign up for your FREE 60-day trial. Visit Audible.com/whatdrivesyou or text whatdrivesyou to 500-500. Go to HelloFresh.com/drivefree and use code drivefree for FREE breakfast for life! Go to Seed.com/DRIVE and use code DRIVE to get 25% off your first month  Visit BetterHelp.com/WHATDRIVESYOU today to get 10% off your first month. Learn more about your ad choices. Visit megaphone.fm/adchoices