From commando.com, this is Commando on demand, where we talk to the industry movers and shakers to keep you up to date on everything digital.

We'll get started in a moment, but first, we'd like to recognize and thank our partners who help make these Commando on Demand podcasts possible.

Hey, Doc, we better back up.

We don't have enough road to get up to 88.

Roads?

Well, we're going.

We don't need roads.

Okay, let me paint a picture of the future for you.

Not that far into the future.

It's really just around the corner.

The year is 2023, and you've just purchased a brand

new car. And you're feeling pretty good about it. You got a great deal on it. It's part of a new

class of vehicles that can be purchased for thousands of dollars less than similar vehicles today.

That's because this car is different. It's actually a lot like your android smartphone or gmail it costs less

because you've agreed to allow the car maker to track everywhere you drive all that information is then

sold to advertisers who use it to tailor customized ads that are delivered directly through the car's infotainment system.

Sometimes those ads can be really helpful.

You are running low on gas.

There is a gas station one mile on the left.

After filling up your tank, you're back on the road.

You live in a suburb a few hours from your office.

You've worked a long day shift.

...