Hello Hello. This is Smart Talks with IBM, a podcast from Pushkin Industries,

I Heart Radio, and IBM about what it means to look at today's most challenging problems in a new way.

I'm Malcolm Gladwell.

In this episode, we're going to dive into sustainability and specifically how

customers and businesses want to decrease their carbon footprint and

verify that their efforts are accurately calculated.

I'll be digging into this topic with Jason Kelly, General Manager, IBM Strategic Partners.

It's the data that's in the system, it's the data that's in our partners' capabilities such as

SAP that's from the source all the way to consumption.

And where there's more data, which there always will be where there's more data which there always will be there's more

insight and there's more progress. You may remember Jason Kelly from his

conversations with Jonathan Strickland of Tech Stuff in earlier episodes of Smart Talks.

Jason is working closely with IBM partners like SAP to think of creative solutions for businesses to measure and offset their

environmental impact. I will also be speaking with Mark Rolf, Senior Vice

President, head of Strategic Partners, Partner Ecosystem Success at SAP.

People are making progress from a manufacturing perspective and our applications and services from

from SAP and IBM help make that much more transparent.

Prior to his current role, Mark served as global vice president responsible for ecosystem innovation and once worked as the

global account director for IBM. Together we'll discuss the ways businesses can

work together and use technology like blockchain to create more sustainable operations

with more certainty about their actual impact and footprint. Let's dive in.

You mentioned your partnership.

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