What Does Speaking at Conferences Really Do for You? And Why Quora Is Back in a Big Way

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 31 January 2024

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2667, we discuss the benefits of speaking at conferences and the impact it can have on personal branding, social content, business opportunities, press coverage, and networking. We also delve into the importance of ranking on Google and how it contributes to success in terms of brand building, lead generation, and email list building. The conversation highlights the value of leveraging speaking engagements and SEO to grow a business and establish thought leadership in the industry. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What Does Speaking at Conferences Really Do for You? And Why Quora Is Back in a Big Way (01:04) Speaking at events helps with personal branding and building a deeper connection with the audience. (01:50) Speaking at events can lead to business opportunities, such as getting leads and advisor shares in other companies. (02:54) Speaking at events can generate press opportunities and media features. (03:42) Speaking at conferences adds perspective and humility, and increases social proof. (04:23) Maximizing events by doing podcasts, hosting dinners, and curating the audience. (05:23) Hosting dinners can lead to business deals, equity opportunities, and valuable connections. (07:13) Introducing oneself and offering and requesting assistance during the dinner. (08:33) Examples of business opportunities resulting from dinner connections, including contracts worth hundreds of thousands of dollars. (08:54) Eric Siu discusses the cost of dinners, ranging from two to three grand, and even up to ten grand. (09:15) Eric Siu emphasizes the importance of curating the dinner guest list and having the right people in the audience. (10:13) Neil Patel highlights the benefits of ranking on Google, including speaking engagements, brand building, and email list building. (11:09) Eric Siu shares how ranking on Google helped save his company, Single Grain, and generate millions of dollars. (12:40) Neil Patel suggests that Eric Siu should have taken over Single Grain for free and explains the financial issues with the business. (13:28) Neil Patel estimates that he has made over $100 million in revenue from Google rankings, considering the various benefits it brings. (15:10) Eric Siu discusses the recent funding and growth of Quora, highlighting its value as a source of commonly asked questions. (16:23) Eric Siu and Neil Patel share their personal experiences with Quora and its impact on their businesses. (17:40) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	What up guys? Ola Ketal, it's your girl cheekies from the Cheekies and Chill and dear Cheekies podcasts. And guess what? We're back for another season.
0:08.6	Get ready for all new episodes where I'll be dishing out honest advice discussing important topics like
0:14.2	relationships women's health and spirituality. I'm sharing my experiences with you
0:18.8	guys and I feel that everything that I've gone through has made me a wiser
0:21.9	person and if I can help anyone else through my my Listen to Chikis and Chill and Your Cheekies on the I Heart Radio app, Apple Podcast, or wherever you get your podcasts.
0:39.0	I'm Jacob Goldstein. I used to host Planet Money. Now I'm starting a new show. It's called What's Your Problem?
0:44.7	Every week on What's Your Problem, entrepreneurs and engineers describe the future they're going to build
0:49.2	once they solve a few problems. I'm talking to people trying to figure out how to do things that no
0:53.8	one on the planet knows how to do, from creating a drone delivery business to
0:58.2	building a car that can truly drive itself. Listen to what's your problem on the I-Heart Radio app or wherever you get your
1:05.2	podcast.
1:06.6	What does speaking at conferences really do for you?
1:10.0	You know, you've been speaking at events for a long time.
1:12.0	I have as well. I actually took time to jot down all the things I've gotten from speaking.
1:17.4	Yeah. And try to map out the ROI for me. Well that's great. You jotted it down so you go first because I was I had this topic
1:23.5	idea too but no you you go because you've thought about a little bit and then as you go I'm
1:27.4	thinking. All right so I've spoken at over a hundred events I've been doing this
1:30.8	for way more than 10 years now. I used to charge for speaking at events
1:35.8	but that's slowed down and I don't really care for the speaking fees these days. I more
1:40.4	so just want to do it for fun. The first class flight and first class accommodation, you know?
1:44.7	Ideally, yes, but sometimes I don't even care if I pay for that.
1:48.1	It's more so I want to make sure the right audience is in there.
	...

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