4.8 • 2.1K Ratings
🗓️ 9 March 2024
⏱️ 13 minutes
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How are you scaling your business in 2024?
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0:00.0 | What does it take to scale a business? |
0:02.5 | Well, there's really five steps when it comes to scaling. |
0:07.0 | The first step is the offer, okay? |
0:10.0 | This is going to be your product or service. |
0:12.0 | Everything starts with the offer. If your product or service. Everything starts with the offer. |
0:13.2 | If your product or service or the thing that you're trying to sell sucks, |
0:16.0 | it doesn't matter how good the rest of this stuff I'm going to tell you is, |
0:19.0 | everything begins with the offer. |
0:20.0 | We're going to talk about how to make great offers at that. |
0:22.8 | Second is marketing so we need to go over how are you going to do your marketing. |
0:27.3 | If you have a great offer you have a great product you have a great service |
0:30.2 | how do you get people aware of it? |
0:32.2 | The next one is going to be sales. |
0:34.0 | Okay, people are aware of it, you're generating leads. |
0:36.0 | Now what? How do you get people to buy the thing? |
0:40.0 | They're aware of it, they see it, how do you get them to buy? |
0:42.0 | Fourth, we're going to go over operations. They're aware of it. They see it. How do you get them to buy? |
0:43.0 | Fourth, we're going to go over operations. |
0:45.0 | Now that people have bought the thing from you, how exactly are they going to get fulfillment out of it? |
0:51.0 | How exactly are you going to serve the customer or the client? |
0:54.3 | How are you going to maintain that relationship and give them exactly what they |
0:57.7 | wanted? And lastly, finance. At the end of the day, how are you actually making |
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