What do you want to be known for? How to establish your brand with Aliza Licht.

Smart People Podcast

Smart People Industries

Business, Education, Society & Culture

4.6 • 736 Ratings

🗓️ 4 July 2023

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand is: who you already are, who you want to be, and how to ensure others see you that way. Learn more about Aliza at alizalicht.com. Aliza's book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception, is available now! Support the Show - Become a Patron! Help us grow and become a Patron today: https://www.patreon.com/smartpeoplepodcast Sponsors: Shopify - Sign up for a one-dollar-per-month trial period at shopify.com/spp. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Ready to launch your business? Get started with the commerce platform made for entrepreneurs.
0:04.8	Shopify is specially designed to help you start, run and grow your business with easy customizable themes that let you build your brand.
0:12.5	Marketing tools that get your products out there. Integrated shipping solutions that actually save you time.
0:17.5	From startups to scaleups, online, in person and on the go.
0:22.0	Shopify is made for entrepreneurs like you.
0:24.5	Sign up for your $1 a month trial at Shopify.com slash setup.
0:30.8	Adobe Express makes it quick and easy to create everything I need for my business.
0:35.2	From social posts, TikToks and flyers, all in just a few clicks.
0:39.9	Get Adobe Express for free.
0:41.6	Search for Adobe Express to find out more.
0:45.0	The podcast where we talk to smart people, but not necessarily done by smart people.
0:50.6	That is an awesome question.
0:52.6	This one goes down probably on one of my top five. Hey, I like
0:56.2	nutrition. I like to eat food. This is the coolest thing ever. We're going to do this forever. I wish I
1:01.2	paid more attention in that class. You know, I'm going to be honest. I don't understand that. As a man,
1:06.7	I just, I don't get it. Welcome to smart peoplepodcast.com.
1:13.4	Hello and welcome to smart people podcast conversations that satisfy your curious mind.
1:18.6	Chris Stimp, thanks for tuning in.
1:20.3	Look, gonna make it short and sweet because July 3rd, I'm going over to a friend's house to jump in their pool.
1:26.3	The kids are yelling outside the door, so let's get into it.
1:30.1	This week on the show, we are interviewing Elisa Lict, and Elisa is an award-winning marketer,
1:36.2	best-selling author, podcaster, and personal branding expert.
	...

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