What Do We Ask Google, and What Does It Tell Us About Human Nature? With Simon Rogers

Intelligence Squared

News, Society & Culture, Arts, News Commentary

4.2 • 1.2K Ratings

🗓️ 9 May 2026

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

What do our Google searches reveal about who we really are? For a new book, What We Ask Google, data analyst Simon Rogers explores the world’s biggest dataset - billions of searches carried out over two decades - to provide a revealing portrait of our collective brain. In this episode, he speaks to Carl Miller about what the data reveals—from how we process grief and loneliness, to how we seek to understand our health, to “nowcasting” and how our search data can anticipate future trends. Along the way, he uncovers some unexpected cultural trends: in Paris, the most searched-for food is pizza; in the UK, parents look for children’s parkour classes, while in the US, it’s etiquette and croquet. If social media is where we perform, he says, our search data is a more honest reflection of our interests, offering a window into humanity's endless gift for curiosity. Simon Rogers is Google’s Data Editor. What We Ask Google is available online and in stores now. Carl Miller is an author and researcher at Demos. If you'd like to become a Member and get access to all our full conversations, plus all of our Members-only content, just visit intelligencesquared.com/membership to find out more. For £4.99 per month you'll also receive: - Full-length and ad-free Intelligence Squared episodes, wherever you get your podcasts - Bonus Intelligence Squared podcasts, curated feeds and members exclusive series - 15% discount on livestreams and in-person tickets for all Intelligence Squared events ... Or Subscribe on Apple for £4.99: - Full-length and ad-free Intelligence Squared podcasts - Bonus Intelligence Squared podcasts, curated feeds and members exclusive series … Already a subscriber? Thank you for supporting our mission to foster honest debate and compelling conversations! Visit intelligencesquared.com to explore all your benefits including ad-free podcasts, exclusive bonus content and early access. … Subscribe to our newsletter here to hear about our latest events, discounts and much more. https://www.intelligencesquared.com/newsletter-signup/ Learn more about your ad choices. Visit podcastchoices.com/adchoices. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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