Welcome to Green Alliance's podcast.

We are the charity and think tank that is all about achieving ambitious leadership for the environment.

I'm Libby Peake, Senior Policy Advisor on Resource Stewardship.

In this event, we launched our new report called By Popular Demand,

which presents findings from research carried out by the Centre for

Industrial Energy, Materials and Products, or C-MAP. The report focuses on what people

really want from a resource-efficient economy and builds on our previous work with CMAP that

showed how resource efficiency can be a major new tool for climate policy. But a successful

transition to a low-carbon, material-efficient economy

will only be possible if businesses and government design policies that people accept.

Significantly, the research shows that people definitely want a more resource-efficient economy.

Some measures, though, are currently more popular with the public than others, and radical

lifestyle change is currently a difficult cell. To discuss all of this, and armed with a particular

sense of urgency in the face of the IPCC 1.5 degree report, we were joined by Professor Jim Ski,

co-chair of the Working Group 3 of the IPCC,

Janet Gunter, co-founder of the restart project, Greg Lucas, circular and climate positive leader from IKEA,

and Professor Nick Pigeon, who led the research project at Cardiff University.

The conversation was chaired by the Baroness Brown of Cambridge, deputy chair of the

Committee on Climate Change. First up, to discuss the importance of the circular economy and

behaviour change is Jim Ski. Maybe I could start by just reflecting the kind of things that are

going to be in the next big IPCC report, the full one in Working Group 3 on mitigation, which we will be delivering in a couple of years in 2021.

So we have a chapter on emissions trends and drivers, and the first bullet point under that is past and present trends of territorial

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