A look at an iconic door-to-door fundraiser in the digital age.

For American Public Media, this is Marketplace Tech.

I'm Stephanie Hughes.

Girl Scout cookie sales started back in 1917.

Treefoils, my personal favorite, are one of the classics.

In addition to raising money, cookie selling is also meant to make the girls more business savvy.

The Girl Scout states the largest girl-led entrepreneurial program in the world.

And now some of that entrepreneurship is happening online.

Wendy Liu oversees the cookie program as the chief revenue officer at the Girl Scouts of the United States of America.

She says last season, digital transactions accounted for more than 40% of cookie sale revenue.

Girls set up their own individual or troop sites.

And as part of that, they go through a process of identifying what is their goal?

How many boxes of cookies do they want to sell?

They put some together marketing materials.

That could be a video about their, you know, trying to convince their digital consumer to buy.

And then within that platform, they actually have customer relationship management tools

to be able to send emails to their customer list,

to be able to share their QR code,

to social media through text.

So it's really expanded her ability to grow her business and, of course, sort of replicate

the real life business skills that are needed to succeed in a commercial environment or

retail environment today.

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