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Make Me Smart

What do American families really care about right now?

Make Me Smart

Marketplace

Business, News

4.65.5K Ratings

🗓️ 5 February 2026

⏱️ 17 minutes

🧾️ Download transcript

Summary

As the 2026 midterm elections approach, pollsters and strategists from all over the world of politics are trying to get a pulse on American families. Kimberly recently sat down with a panel of experts at the Aspen Forum on Children and Families to discuss what their research is revealing and what it means for the future of policies that affect children and families across the United States. So, we’re sharing some of that conversation today. Spoiler: the economy comes up a lot.


Here’s everything we talked about today:




We love hearing from you. Leave us a voicemail at 508-U-B-SMART or email makemesmart@marketplace.org.

Transcript

Click on a timestamp to play from that location

0:00.0

Hello everyone, I'm Kimberly Adams. Welcome back to Make Me Smart, where none of us is as smart as all of us.

0:12.0

You might think, or maybe hope, it's too early to start thinking about this year's midterm elections.

0:18.0

But for the folks trying to shape the outcome of those elections, like the

0:21.8

policy wanks here in D.C., I can assure you it is not. We are well into it. Last week, I led a panel

0:28.1

discussion at an Aspen Institute event in my neck of the woods, and it was all about what issues

0:33.4

matter most to American families right now. The conversation revealed a lot about how voters are

0:39.0

feeling about the economy and our government heading into this election season. So we're going to

0:44.2

share some of that today. This particular panel was made up of folks who work in the world of

0:49.3

polling and political strategy on both sides of the aisle. Nat Kendall Taylor, who's the CEO of the

0:55.6

Frameworks Institute, a communications research organization, Celinda Lake, president of Lake

1:01.1

research partners, which is a progressive-leaning political research and strategy firm,

1:05.6

and Brian Nie neighbor, who's the vice president of the Terrence Group, a Republican

1:10.0

research and strategy firm.

1:11.8

All right. Let's get into the conversation. I want to start off because all you all work

1:16.8

in sort of polling and data. And often we're talking about children and families. We're thinking

1:22.7

social workers, teachers and people who are often on the front lines working with families.

1:29.1

I would love for you all to talk about why it's important to be chatting about the data

1:34.9

when we're talking about ways to actually serve children and families.

1:38.4

But I don't you go first.

1:39.9

Oh, sure.

1:40.3

I think, Kimberly, and thank you, Kimberly, and thank you, everyone for having me.

1:42.5

I appreciate it very much.

...

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