What Companies Don’t Tell You About Creating a Product | BOK
Digest This
Digest This
4.8 • 1.2K Ratings
🗓️ 18 March 2024
⏱️ 23 minutes
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| 0:00.0 | This is going to be quite an interesting bite of knowledge because I'm going to share some |
| 0:08.4 | things that hardly anyone shares. Companies don't share this. I hope I don't get in trouble for this. |
| 0:14.5 | I'm sure I won't. But influencers don't share this. But I just thought I wanted to share the behind the scenes of what really |
| 0:23.0 | goes into developing and creating a product like Bethany's pantry or a protein powder or any product. |
| 0:30.3 | It's not just my products, but any protein bar or any kind of anything you see on the shelf, |
| 0:37.4 | yogurt, whatever it is. |
| 0:39.4 | Because I get asked a lot like, when are you coming out with this? |
| 0:43.8 | Or why did it take two years to develop that and all these things? |
| 0:47.9 | And so I wanted to kind of give you guys just a little tidbit and details of what it really takes to develop a product because you probably |
| 0:57.3 | will be very surprised as to why it takes so long, the R&D that goes into it, the money, everything. |
| 1:04.5 | So I hope this is helpful and insightful and I'm sure you guys are going to enjoy it. |
| 1:08.7 | I really just thought it would be quite fun to share. |
| 1:12.6 | So in case you guys didn't know, you're listening to The Digest This Podcast, and I'm your host, |
| 1:17.9 | Bethany Cameron. Let's get right into it. If you guys haven't heard, I just came out with a strawberry |
| 1:23.3 | flavor to add to my Bethany's pantry protein powder line. This newest flavor delivers such a |
| 1:29.6 | robust strawberry flavor without any natural flavorings or artificial sweeteners. And the natural pink |
| 1:37.2 | color is created by using 100% pure beet and strawberry powder. And I don't know if you guys knew this, but it's actually not |
| 1:46.9 | required by law that you don't have to list sub ingredients in a single ingredient. So many |
| 1:53.8 | freeze-dried and dehydrated fruit powders actually contain a carrier such as a multidextrin or |
| 2:00.1 | dextrose, which are sugars. And companies |
| 2:03.3 | add this ingredient to prevent clumping of the powder and keep it, quote, free flowing. But for me, |
| 2:10.0 | I know better and I seek out only the best, purest form of ingredients to add to my Bethany's |
... |
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