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this is recode media peter kofka that's me i hope you're well i hope. I hope you're dodging COVID. I hope if COVID

finally came for you that it's easy and passes quickly. Okay, keep saying that. I think it's

going to keep happening. Anyway, this week we've got two very fun, very useful, very different

chats. First up, I talked to Wall Street analyst Rich Greenfield about the ongoing

market meltdown, what that means from media companies and some of the tech startups he

invests in sort of on the side. We recorded this on Wednesday as the market was imploding in real

time, so that's fun. We also discussed Netflix's move into ads and whether Elon Musk is really

going to buy Twitter. I'll just spoil that now. Rich Greenfield does not know if Elon Musk is really going to buy Twitter because no one knows if Elon Musk is really going to buy Twitter. And then we're on the 22-minute mark. I've got a longer chat with Tony Fidel, who many of you know is the guy who helped build the iPod and then the iPhone. Some of you also know is the guy who founded Nest. The smart home company sold to Google for $3 billion. Tony's got a new book out. It's called Build. It's part memoir, part instruction manual, people who want to do cool things like running companies. This one's all over the place because Tony Fidel is all over the place. He's got lots of opinion, so it's fun to talk to him. But I try to focus it a bit on things he learned that might help you, the listener in your career, even if you're not going to build an iPod or a $3 billion company. I should note that I talked to Tony before Apple announced it was finally going to kill off the iPod, the thing he helped build, which explains why I didn't ask about that.

Because I would ask him about that. I'm reasonably good at this. I would ask him a really obvious question.

Okay. Enough of me rambling. Here's me talking to Rich Greenfield.

I'm here with Rich Greenfield, who's been on a bunch. He covers media and technology for

Lightshed partners. Did they get the name right? Yeah, I mean... Lightshed partners. Yeah. I'm not sure what's going to be left of this for these companies, but sure, I technically cover them while they're still around. I asked you a couple days ago, could you come on the podcast, just sort of give us a state of the market collapse. And you said, sure, and then the market

has continued to collapse. We're recording this Wednesday afternoon. Hopefully we will still be employed

tomorrow. Rich, from your perspective, what does this crash in the overall market, but then

...