What Brands Need to Say about Race and Inequality - 391

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Business, Marketing

4.9 • 2.7K Ratings

🗓️ 5 June 2020

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

Chalene invited 3 black business owners — Aprille Franks, Jamal Miller and Keenya Kelly — to give their thoughts on what we, as business owners and brands, should and shouldn't be doing when it comes to supporting black people in our tribe. Chalene will also share her feelings during this time of racial injustice. Links from today's episode: Follow Aprille Franks on Instagram and Facebook Follow Jamal Miller on Instagram and Facebook Follow Keenya Kelly on Instagram Facebook and TikTok Leave Chalene or Brock a message or ask them a question at ‪(619) 500-4819‬ Sign up for Marketing Impact Academy at a once in a lifetime discounted rate!! chalene.com/miaprivate Not sure what your thing is? Go to Chalene.com/MyThing Get Your Free Report by going to IGHACKS Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Stop dieting & start living: PhaseItUp.com Get the 131 Book!!! Here's The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here! Get episode show notes here: www.chalenejohnson.com/podcast Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial Facebook: www.Facebook.com/Chalene Instagram: www.Instagram.com/ChaleneJohnson Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you're a homie! XOXO Chalene

Transcript

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0:00.0	Welcome to Build Your Tribe.
0:05.0	Today, we are talking about how it is you need to respond to what's going on in the world.
0:13.0	No, I'm not talking about COVID-19, and no, we're not talking about murder hornets.
0:19.0	We are talking today specifically about race and inequality.
0:24.0	These are things that are difficult to talk about.
0:27.0	Because in doing so, you have to talk about people's pain.
0:32.0	Because in doing so, you might have to examine your own part.
0:37.0	Let's start with the term white fragility, which I hate that term so much.
0:41.0	And I hate that term because I don't want to think about it in terms of me.
0:46.0	Obviously, I'm white.
0:48.0	But I don't want to think of myself as fragile.
0:51.0	So what is white fragility?
0:53.0	What is that term?
0:54.0	I've had to look at it this week because I don't like the term.
0:57.0	So I needed to understand what it meant.
1:00.0	What does that term stand for?
1:03.0	Well, the term is used to describe the paper thin skin of some white people
1:08.0	when the subject of racism is brought up.
1:11.0	That subject can bring up fear, defensiveness, guilt, silence,
1:19.0	narcissism, and sometimes it just makes us want to withdraw.
1:23.0	Like we just want to run away because we don't want to talk about it.
1:26.0	We don't want to be associated with it.
	...

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