4.7 • 1.5K Ratings
🗓️ 16 January 2019
⏱️ 47 minutes
🧾️ Download transcript
WHAT YOU’LL LEARN: Brittany Hennessy is a true pioneer in the influencer marketing industry and the best-selling author of “Influencer: Building Your Personal Brand In The Age Of Social Media.” From a brand perspective, Brittany formerly booked influencers for Hearst Digital publications like Seventeen, Cosmo, and Esquire. Now, she brings an incredibly informed and well-rounded perspective on how influencers can develop win-win relationships with brands. On today’s episode, she’s sharing all of the nitty-gritty insights, along with step-by-step answers to some of the toughest influencer questions I hear about monetization and working with brands.
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0:00.0 | You are listening to the Influencer Podcast, episode 93. |
0:05.0 | I am so excited to introduce to you our first guest of 2019, |
0:10.0 | the one and only Brittany Hennessy. |
0:12.0 | Brittany is a true pioneer in the influencer marketing industry |
0:15.0 | and the best-selling author of Influencer, |
0:18.0 | building your personal brand in the age of social media, |
0:20.0 | which we'll talk more about during today's episode. I will say this book is a must read for all of you |
0:27.1 | listening out there. Formerly, Brittany held the title of Senior Director of Influencer |
0:31.5 | Strategy and Talent Partnerships at Hurst Digital. |
0:35.3 | As the first person ever to hold this title, Brittany booked Influencers for all the digital |
0:39.6 | publications including titles like 17, Cosmo, and Esquire, and in this role she really |
0:44.8 | experienced the world of influencer marketing from the brands perspective. |
0:48.9 | Now she brings an incredibly informed and well-rounded perspective on how influencers can develop |
0:54.6 | win-win relationships with brands. |
0:57.2 | And she's sharing all of the nitty-gritty insights along with answers to some of the most toughest influencer questions that I've ever gotten from you, the |
1:06.4 | listeners, right here, right now. |
1:09.3 | So let's dive in. |
1:11.0 | This show is brought to you by our free webinar, |
1:13.6 | Pidget Perfect, a completely free webinar |
1:16.0 | that gives you access to my five steps |
1:18.3 | for helping bloggers and influencers like you |
1:21.4 | land brand collabs, press press and negotiate better deals. |
... |
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