What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited - how to think about m&a

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 23 April 2024

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to cord-cutting, and the success of Instagram and YouTube as acquisitions.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: What big brands sell, Mcdonald’s Netherlands billboards that smell like french fries, & more
(01:15) What big brands actually sell
(02:52) Mcdonald’s Netherlands put up unbranded billboards that smell like french fries
(03:11) Is the marketing industry recovering?
(08:56) The Instagram $1B acquisition revisited - how to think about m&a
(18:53) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Transcript

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0:00.0	It's brand new season two. I'm Marissa Thalberg and I'm Stephen Wolfedadam and we're excited to be back having bigger voter and always real conversations.
0:08.6	Straight from the C-suite front lines of marketing media and more. We have great friends joining from people you may know like Wilbur-Valdorama and Bobby Burke.
0:16.8	And people you'll want to know.
0:18.4	So grab a coffee or hey, even an April spritz and come join us on America's number one podcast network, I-Heart.
0:24.8	Listen to brand new on the I-Heart Radio app, Apple Podcasts, or wherever you get your
0:29.1	podcasts.
0:30.1	Oh, hi, I'm Rachel Zow, and my Climbing in Heels is back and better than ever.
0:35.0	You might know me from the Rachel Zo Project or perhaps from my work as a celebrity stylist.
0:40.0	And guess what? I'm still just as obsessed with all things fashion, beauty, and business.
0:45.0	Climbing in heels is all about celebrating the stories of extraordinary women and this season
0:49.4	is here to bring you a weekly dose of glamour, inspiration, and fun.
0:52.9	Listen to Climion Heales every Friday on the I Heart Radio app,
0:56.1	Apple Podcast, or wherever you get your podcast.
1:00.3	What do you think big brands actually sell?
1:06.2	I think they sell some sort of type of experience
1:10.8	Close basically there. So I was watching this video on Instagram and
1:15.6	basically this video shows McDonald's brand page on Instagram it doesn't really show their food when you look at Nike's page
1:19.9	doesn't really show their products.
1:22.6	At the end of the day, it tells,
1:24.3	they're showing experiences, they're showing feelings to people.
1:27.4	Feelings are ultimately stories, right?
1:29.2	Story telling.
	...

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