Does long form content still matter for SEO, Is SEO A/B testing back, The eclipse helped generate 7.6 billion dollars in revenue, and Is it worth having your company logo on a sports jersey

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 24 April 2024

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cover the effectiveness of trend jacking as a marketing strategy and evaluate the financial returns from sports team sponsorships and events, which may not always be significant. We wrap up with a discussion on the rebranding of Staples Center to Crypto.com Arena.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Long-form content boosts SEO?, The return of SEO A/B testing, $7.6B revenue from the eclipse, & more
(01:15) Does long form content still matter for SEO?
(04:34) Is SEO A/B Testing Back?
(12:00) The Eclipse helped generate 7.6 billion dollars in revenue
(14:12) Is it worth having your company logo on a sports jersey?
(18:20) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Transcript

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0:00.0	It's brand new season two. I'm Marissa Thalberg and I'm Stephen Wolfedadam and we're excited to be back having bigger voter and always real conversations.
0:08.6	Straight from the C-suite front lines of marketing media and more. We have great friends joining from people you may know like Wilbur-Valdorama and Bobby Burke.
0:16.8	And people you'll want to know.
0:18.4	So grab a coffee or hey, even an April spritz and come join us on America's number one podcast network, I-Heart.
0:24.8	Listen to brand new on the I-Heart Radio app, Apple Podcasts, or wherever you get your
0:29.1	podcasts.
0:30.1	I'm Tamika D Mallory.
0:32.2	And it's your boy, my son general and we are your host of TMI and
0:36.8	catch us every Wednesday on the Black Effect Network breaking down social and civil rights issues, pop culture and politics in hopes of pushing
0:46.9	our culture forward to make the world a better place for generations to come.
0:52.0	Listen to TMI on the Black Effect
0:55.0	network.
0:56.0	I Heart Radio app, Apple Podcast or wherever you get your podcast.
1:01.0	That's right.
1:02.0	Neil, do you think long-form content still matters for
1:05.7	SEO? I do, but what I, I'm going to give two disclaimers with it.
1:13.0	One is it depends on the keyword.
1:15.1	Like if your keyword was how to tie a tie,
1:17.6	long form content doesn't matter.
1:19.8	Because for those kind of queries people
1:21.2	don't want long form, the user intent would show that people
1:24.9	just want a video or animated jiffs that just quickly show you how to tie a tie.
	...

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