Does long form content still matter for SEO, Is SEO A/B testing back, The eclipse helped generate 7.6 billion dollars in revenue, and Is it worth having your company logo on a sports jersey

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 24 April 2024

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cover the effectiveness of trend jacking as a marketing strategy and evaluate the financial returns from sports team sponsorships and events, which may not always be significant. We wrap up with a discussion on the rebranding of Staples Center to Crypto.com Arena. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Long-form content boosts SEO?, The return of SEO A/B testing, $7.6B revenue from the eclipse, & more (01:15) Does long form content still matter for SEO? (04:34) Is SEO A/B Testing Back? (12:00) The Eclipse helped generate 7.6 billion dollars in revenue (14:12) Is it worth having your company logo on a sports jersey? (18:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	It's brand new season two. I'm Marissa Thalberg and I'm Stephen Wolfedadam and we're excited to be back having bigger voter and always real conversations.
0:08.6	Straight from the C-suite front lines of marketing media and more. We have great friends joining from people you may know like Wilbur-Valdorama and Bobby Burke.
0:16.8	And people you'll want to know.
0:18.4	So grab a coffee or hey, even an April spritz and come join us on America's number one podcast network, I-Heart.
0:24.8	Listen to brand new on the I-Heart Radio app, Apple Podcasts, or wherever you get your
0:29.1	podcasts.
0:30.1	I'm Tamika D Mallory.
0:32.2	And it's your boy, my son general and we are your host of TMI and
0:36.8	catch us every Wednesday on the Black Effect Network breaking down social and civil rights issues, pop culture and politics in hopes of pushing
0:46.9	our culture forward to make the world a better place for generations to come.
0:52.0	Listen to TMI on the Black Effect
0:55.0	network.
0:56.0	I Heart Radio app, Apple Podcast or wherever you get your podcast.
1:01.0	That's right.
1:02.0	Neil, do you think long-form content still matters for
1:05.7	SEO? I do, but what I, I'm going to give two disclaimers with it.
1:13.0	One is it depends on the keyword.
1:15.1	Like if your keyword was how to tie a tie,
1:17.6	long form content doesn't matter.
1:19.8	Because for those kind of queries people
1:21.2	don't want long form, the user intent would show that people
1:24.9	just want a video or animated jiffs that just quickly show you how to tie a tie.
	...

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