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Guess what, Mango?

What's that well?

All right, so we're in New York City this week.

And one of the things I love seeing here is how many people read on the subway.

I mean, you look around and it feels like every New Yorker feels like it's the perfect time to get their reading in.

And actually, sometimes I'm kind of jealous about this because they have this automatic reading time each day. But

you look around the world, and there are other places that do this too. And Brazil is actually

a big supporter of this. In fact, the country has started something called ticket books to promote

literacy. Have you heard about this?

No. What's a ticket book? So it's a free book that you can pick up just at a subway station,

and apparently there's this Brazilian publisher that gave out 10,000 books. But the cool part is that

the books actually double as subway tickets. So each book has 10 rides, and then a reader can either

refill the book for free or pass it along to somebody else. Oh, that's pretty cool. And did it get

people reading? Yeah, I think so. In fact, this was an intentional effort on the part there,

because I believe Brazilians were only reading maybe like two books a year on average at the time.

But the books handed out included everything from the Great Gatsby to Hamlet to

Neruda Love Sonnets to, of course, Garfield.

Garfield was a ticket book.

Yeah.

I like that.

It's like a gateway drug to like reading.

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