What Are The Best Ways to Engage with Inactive Email List Subscribers?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 18 October 2016

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's question comes from Mark, who has question about the "cold subscribers" on email lists. What are the pros and cons of engaging with cold, or inactive, subscribers? Should I delete my bounced subscribers? What are the best ways to reach out with inactive subscribers? What happens when they do not respond? How many emails do I send to my cold subscribers? Mark's website is at http://www.firstresponderfitness.us/. In this episode, I mention ConvertKit. You can learn more about ConvertKit at http://www.convertkit.com/. I also mention my ebook, Email the Smart Way. You can get this ebook for free at http://www.emailthesmartway.com/. Do you have a question about engaging with your inactive email list subscribers? Record it at http://www.askpat.com/.

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Transcript

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0:00.0	AskPath.
0:07.0	What's up,
0:11.8	Pat here and welcome to episode 716 of Ask Pat.
0:15.6	Thank you so much for joining me today.
0:17.2	As always, I'm here to help you by answering your online business questions five days a
0:20.6	week.
0:21.2	All right. Now, here's today's question from Mark.
0:23.9	Hello, Pat. My name is Mark Kildabrandt. I'm an online fitness coach from Team Beachbody.
0:29.1	You can actually check me out at first responder fitness.us. I help police officers and firefighters
0:34.7	with their fitness. But first, I wanted to, thank you very much for everything you do.
0:38.7	I mean, I wish oftentimes that I could pay you back more than just going through your affiliate links.
0:42.4	You've really helped me out so much.
0:44.4	I'm sure that everybody out there feels the same.
0:47.0	But my question for you today is actually about the cold subscribers that you have on your email list.
0:53.2	So I signed up for ConvertKit and I've been using it now for about three months,
0:57.2	and I love it.
0:58.5	But there's a little down section where you can actually look at your subscribers and see who
1:02.2	your cold market or your cold subscribers are.
1:04.9	Those are people that, I guess, within the last 90 days, they haven't opened one of your
1:10.2	emails or clicked on anything. And one of the
1:12.5	suggestions in there is to go through this and send those people an email just to make sure that
1:18.5	they do want to continue to get correspondence from you. And then if they do not respond within a week,
	...

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