What Are Money-Back Guarantee Best Practices?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 21 November 2014

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Mike is selling a product. He offers a money-back guarantee and wants to know more about best practices and acceptable cancellation rates. Mike’s site is http://aceorganicchem.com/. Do you have a question about selling best practices? Record it at http://www.askpat.com/. Thanks to today's sponsor, AWeber. Your email list is your most valuable asset—get started today. Go to http://www.aweber.com/askpat See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPath.
0:04.0	AskPath.com
0:07.0	What's off everybody, Pat Flynn here, and welcome to episode 219 of Ask Pat.
0:14.8	Thank you so much for joining me today.
0:16.5	Before we get to today's question from Mike, I do want to thank today's sponsor, which is Aweber.com, the email service provider that I've been using for almost six years now
0:24.3	to help me collect email addresses and send broadcast emails and auto-responder emails to people
0:29.5	who subscribe. This is how I stay connected with my audience and promote things down the road.
0:34.1	So if you'd like to get out a free trial, actually, a 30-day free trial of A-Weber.
0:38.6	Check them out at Aweber.com slash ask pat. And you can see a video from me there talking more about
0:45.1	how I use the service. Again, Aweber, A-W-E-B-R dot com slash ask Pat. Sweet. Now let's get to today's
0:53.0	question from Mike.
0:55.3	Hi, Pat. This is Mike from Ace Organic Chem. Sweet. Now let's get to today's question from Mike. Hi, Pat. This is Mike from maceorganicam.com. We offer online health for college organic chemistry
1:01.6	students and recently started a subscription site. We offer a money back guarantee on the site, and it's
1:07.5	going really well, but I just had my first cancellation the other day so my
1:11.0	question is about cancellation rates and what percentage is acceptable for people who are asking for
1:15.8	their money back i had no problem we're funding it and i got great feedback on what we can do to
1:19.9	improve but i'd still love to hear your thoughts on the topic also anything you can throw in about
1:24.5	money back guarantees on products and free trials for subscription sites would be greatly appreciated.
1:29.9	Thanks for everything you do.
1:31.2	You're such an inspiration to the little guy out here.
1:34.5	And I can honestly say you're the only podcast that's appointment listening for me.
1:38.7	Thanks again.
	...

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